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Consumer behaviour : applications in marketing / Robert East, Malcolm Wright & Marc Vanhuele. by
Publication details: Los Angeles : Sage Publications, 2008
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Availability: Items available for loan: Engineering Library (1)Call number: 658.8342 EAS 1.

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Field visual merchandising strategy : Developing a national in-store strategy using a merchandising service organisation / Paul J. Russell by
Publication details: London ; Philadelphia ; New delhi : Koganpage, c2015
Availability: Items available for loan: Engineering Library (1)Call number: 1659.15 RUS 1.

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Handbook on fabric manufacturing grey fabrics : preparation, weaving to marketing / B. Purushothama. by
Publication details: New Delhi : Woodhead Publishing India Pvt Ltd., c2016
Availability: Items available for loan: Engineering Library (1)Call number: 677.02864 PUR 1.

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Export marketing for a small handicraft business / Edward Millard. by
Edition: Revised edition.
Publication details: Oxford : Oxfam, 1996
Availability: Items available for loan: Engineering Library (1)Call number: 346.340 MIL 1.

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The consultant's Guide to hidden profits : The 101 most overlooked strategies for increased earnings and growth / Herman Holtz by Publisher: New York John Wiley & Sons c1992
Availability: Items available for loan: Engineering Library (1)Call number: 658.47 HOL.

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Basic marketing : a global-managerial approach / William D. Perreault, and E. Jerome McCarthy by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th edition
Publication details: Boston, Mass. : McGraw-Hill, c2005
Availability: Items available for loan: Engineering Library (6)Call number: 658.8 PER 1, ... Natural Resources and Environmental Sciences Library (3)Call number: 658.8 PER, ... Science and Education Library (5)Call number: 658.8 PER 10, ...

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Marketing management : analysis, planning, and control / Philip Kotler. by Series: The Prentice-Hall series in marketing
Edition: 5th edition
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 KOT 1.

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Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 5th edition
Publication details: Upper Saddle River, NJ : Prentice Hall, c2000
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 ARM 1.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler. by
Edition: 4th edition.
Publication details: Boston ; New York : McGraw-Hill/Irwin, c2006
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Availability: Items available for loan: Engineering Library (6)Call number: 658.8 ZEI 1, ... Management Sciences Library (2)Call number: 658.8 ZEI, ...

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Strategic marketing / David W. Cravens, and Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th edition.
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Engineering Library (20)Call number: 658.802 CRA 1, ...

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Market-led strategic change : a guide to transforming the process of going to market / Nigel Piercy. by
Edition: 3rd edition
Publication details: Oxford ; New Delhi ; Boston : Butterworth-Heinemann, c2002
Availability: Items available for loan: Engineering Library (1)Call number: 658.87 PIE 1.

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Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A . Woloszyk by
Edition: 3rd edition
Publication details: New York : McGrawHill, c2002
Availability: Items available for loan: Agriculture and Animal Sciences Library (2)Call number: 658.8 FAR 78, ... Engineering Library (73)Call number: 658.8 FAR 1, ... Natural Resources and Environmental Sciences Library (8)Call number: 658.8 FAR, ... Science and Education Library (9)Call number: 658.8 FAR, ...

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Selling today : building quality partnerships / Gerald L. Manning, Barry L. Reece. by
Edition: 6th edition.
Publication details: Englewood Cliffs, N.J: Prentice Hall, c1995
Availability: Items available for loan: Engineering Library (1)Call number: 658.85 MAN 1.

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Marketing / Roger A. Kerin ... [et al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th edition
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Engineering Library (5)Call number: 658.8 MAR 1, ...

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Marketing for tourism / J. Christopher Holloway. by
Edition: 4th edition
Publication details: Harlow, England : Prentice Hall, c2004
Availability: Items available for loan: Management Sciences Library (6)Call number: 910.688 HOL, ...

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Vegetables : characteristics, production, and marketing / Lincoln C. Peirce. by
Publication details: New York : John Wiley & sons, c1987
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Availability: Items available for loan: Engineering Library (2)Call number: 635 PEI 1, ...

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Advanced Business / Dave Needham and Rob Dransfield by
Publication details: Britain Heinemann c1995
Availability: Items available for loan: Science and Education Library (3)Call number: 338 7 NEE 1, ...

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Principles & Practice of Marketing / N. G. Kale by
Publication details: Mumbai : Vipul Prakashan;
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 KAL 1.

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Advanced Business / Dave, Needham and Rob, Dransfield by
Edition: 2nd edition
Publication details: Oxford, London: Heinemann Educational, c 1995
Availability: Items available for loan: Engineering Library (1)Call number: 658 NEE 1.

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Online retailing : a new paradigm / Edited by Pheba Anandan Pillai
Edition: 1st edition
Publication details: Punjagutta : Icfai University Press, c2008
Availability: Items available for loan: Engineering Library (1)Call number: 381.1 ONL 1.

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