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Consumer behaviour : applications in marketing / Robert East, Malcolm Wright & Marc Vanhuele.

By: Contributor(s): Publication details: Los Angeles : Sage Publications, 2008.Description: ix, 334 p. : ill. ; 25 cmISBN:
  • 9781412934305 (cased)
  • 9781412934312 (pbk.)
Subject(s): DDC classification:
  • 658.8342 22 EAS
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 658.8342 EAS 1 (Browse shelf(Opens below)) 1 Available BUML23111950

Part 1 Introduction
1 Ideas and Explanations in Consumer Research

Part 2 Consumption Patterns
2 Customer Loyalty
3 Brand Knowledge, Brand Equity and Brand Extension
4 stationary Markets
Market Dynamic

Part 3 Explaining Decision Response
6 Predicting and Explaining Behaviour
7 Information Processing and Decision making
8 Consumer satisfaction

Part 4 Market Response
9 Consumer Response to price and Sales promotions
10 The Retail Context
11 Word of Mouth influence
12 the Response to Advertising

Includes bibliographical references . _ Author index : p. 333-327 Subject index : p.328-334

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