Principles & Practice of Marketing / N. G. Kale
Publication details: Mumbai : Vipul Prakashan;Description: iv, 246 p. : ill. ; 22 cmSubject(s): DDC classification:- 23 658.8 KAL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 658.8 KAL 1 (Browse shelf(Opens below)) | 1 | Available | BUML24011267 |
Contents;
Chapters:
1 Meaning and Importance of Marketing
2 Marketing Management and Marketing Mix
3 Marketing Environment
4 Marketing Research
5 Consumer Behaviour
6 Product Planning and Development {part-1}
7 Product Planning and Development {Part-11}
8 Product Planning and Development {Part-111}
9 Market Segmentation
10 Product Pricing Policies
11 Channels of Distribution {Part-1}
12 Channels of Distribution {Part-11}
13 Channels of Distribution {Part-111}
14 Management of Sales Force { Part-1}
15 Management of sales Force { Part-1}
16 Management of Sale Force {Part-111}
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