Principles & Practice of Marketing / N. G. Kale

By: Publication details: Mumbai : Vipul Prakashan;Description: iv, 246 p. : ill. ; 22 cmSubject(s): DDC classification:
  • 23 658.8 KAL
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 658.8 KAL 1 (Browse shelf(Opens below)) 1 Available BUML24011267

Contents;

Chapters:
1 Meaning and Importance of Marketing

2 Marketing Management and Marketing Mix

3 Marketing Environment

4 Marketing Research

5 Consumer Behaviour

6 Product Planning and Development {part-1}

7 Product Planning and Development {Part-11}

8 Product Planning and Development {Part-111}

9 Market Segmentation

10 Product Pricing Policies

11 Channels of Distribution {Part-1}

12 Channels of Distribution {Part-11}

13 Channels of Distribution {Part-111}

14 Management of Sales Force { Part-1}

15 Management of sales Force { Part-1}

16 Management of Sale Force {Part-111}

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