| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Engineering Library | 346.340 MIL 1 (Browse shelf(Opens below)) | 1 | Available | BUML23091731 |
CONTENTS
Chapter 1 The marketing mentality
1.1 What is marketing ?
1.2 Analyzing your options
1.3 Domestic and overseas markets
Chapter 2 The business approach
2.1 Alternatives for exporting
2.2 A marketing plan
2.3 Researching the market
2.4 Matching resources to plans
Chapter 3 Markets and their characteristics
3.1 The perception of value
3.2 Competition
3.3 Market structures
3.4 The costs of distribution
Chapter 4 Reaching your customer
4.1 Means of communication
4.2 Buying procedures
4.3 Contact by correspondence
4.4 Meeting buyers
Chapter 5 Support for handicraft exporters
5.1 The international trading environment
5.2 Trade promotion programs
5.3 The fair trade network
Chapter 6: Designing and producing for export
6.1 Taste in the market place
6.2 Product development
6.3 Quality control
Chapter 7: Presenting your product
7.1 Labels and packaging
7.2 Increasing the value of your offer
7.3 Pricing
Chapter 8: Fulfilling orders
8.1 Supplying to specification
8.2 Keeping in touch with the customer
8.3 Packing for export
Chapter 9: Despatching export consignments
9.1 Exporting and importing
9.2 International transportation
9.3 Methods of payment
Includes references and index.
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