Online retailing : a new paradigm / Edited by Pheba Anandan Pillai
Publication details: Punjagutta : Icfai University Press, c2008Edition: 1st editionDescription: 261 p. : ill. ; 24 cmISBN:- 9788131420553
- 22 381.1 ONL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Engineering Library | 381.1 ONL 1 (Browse shelf(Opens below)) | 1 | Available | 0014576 |
Contents
Overview
Section I. Introduction
1. Online Retailing : An Emerging Landscape
2. Debate
Online Retailing: The Experts' Forum
3. What the Mouse Brought Home
5. The Role of E'Commerce on Consumer Behavior
Section II. Consumer Perspective
6. User Profiling in Online Retailing
7. A model of Customer's Purchase and Consumption Behavior with (B2C) E-commerce
8. Global Consumers Attitudes towards Online Shopping
9. Catching Customers Online
Section III. Organization Perspectives
10. Online Payment Systems
11. E-SCM Portfolio - A contemporary View
12. Successful Reverse Logistics for e-Commerce Retailers
13. Online Crisis Management : A field of Expertise
Section IV. Cases
14. Tesco's Online Sales Strategy
15. Amazon in 2006
16. Evolution of eBay: Meg Whitman's Success Strategies
17. eBay in China
Includes Bibliographical references and Index : p. 259-261
There are no comments on this title.