Field visual merchandising strategy : Developing a national in-store strategy using a merchandising service organisation / Paul J. Russell

Part one Fighting the war at retail
01. Getting started
1.1 Visual merchandising vs field visual merchandising
1.2 The role of merchandising service organisation (MSOs)
1.3 The leader
etc

02 Skill set of your management team
2.1 Communication in the field
2.2 Project management
2.3 Visual merchandising directives
etc

03. Mastering the fundamental of welfare
3.1 Merchandise presentation and visual merchandising
3.2 Fixture and capacity
3.3 Developing a high teste level
etc

Part two Planning and intiating your battle strategy
04 Components of your strategy
4.1 Armies for hire
4.2 The world alliance for retail excellence and standards
4.3 Structure of a mechandising service organisation
etc

05. Preparing for combat
5.1 Developing your strategy proposal
5.2 Selecting the right MSO
5.3 Request for proposal
etc

06 Training your troops
6.1 Setting expectations
6.2 Training in the field visual merchandising environment
6.3 Needs assessment
etc

07. Planning your combat strategy
7.1 Defining retailer requirement
7.2 Developing the strategic plan
7.3 Real world situation
etc

Part three Executing the strategy
08. Communicating and monitoring the strategic plan
8.1 Distribution of the strategic plan timeline
8.2 Monitoring the execution
8.3 Communicating the sponsors
etc

09. Planning and executing tactics and special projects
9.1 Field visual merchandising tactics
9.2 In-store tactics
9.3 Special projects
etc

References : p. 262-263 . _ index : p..264-268