Advanced Business / Dave Needham and Rob Dransfield

Contents
Business in the economy
1. The force of demand and supply in business
2. The operation of markets and their effects on business and communities
3. The effects of government on markets

4. Business organisation and systems
5. Business organisation
6. Administration systems
7. Communication in business organisation
8. Information processing

Marketing
9. The principles and functions of marketing in organisations
10. The roles of market research in identifying and monitoring markets and developing products
11. Marketing communication designed to influence a target audience
12. Achieving customer satisfaction using sales methods and customer services

Human resources
Human resourcing
Job roles and changing working conditions
Recruitment procedures, job applications

Production and employment in the economy
Production in business
Investigating and evaluating employment
The competitiveness of UK industry

Financial transaction, costing and pricing
Adding value, the distribution of added value and the money cycle
Financial transactions and support documents
The cost of goods and services
Price decisions and break-even

Financial forecasting and monitoring
Sources of financial requirements of business organisations
Forecasts and cash flow for small business
Profit and loss statements and balance sheet
Data employed to monitor a business

Business planning
Preparing work and collecting data for a business plan
Producing and presenting a business plan
Planning for employment or self employment

Index: 658-662 p.