Advanced Business / Dave, Needham and Rob, Dransfield

CONTENTS

BUSINESS IN THE ECONOMY
1 The Forces of Demand and Supply in Business
2 The Operation of Markets and their Effects on Businesses and Communities
3 The Effect of Governments on Markets

BUSINESS ORGANIZATIONS AND SYSTEMS
4 Business Organizations
5 Administration Systems
6 Communication in Business Organizations
7 Information Processing

MARKETING
8 The Principles and Functions of Marketing in Organizations
9 The Role of Market Research in Identifying and Monitoring Markets and Developing Products
10 Marketing Communications Designed to Influence a Target Audience
11 Achieving Customer Satisfaction Using Sales Methods and Customer Service

HUMAN RESOURCES
12 Human Resourcing
13 Job Roles and Changing Working Conditions
14 Recruitment Procedures, Job Applications and Interviews

PRODUCTION AND EMPLOYMENT IN THE ECONOMY
15 Production in Business
16 Investigating and Evaluating Employment
17 The Competitiveness of UK Industry

FINANCIAL TRANSACTIONS, COSTING AND PRICING
18 Added Value, the Distribution of Added Value and the Money Cycle
19 Financial Transactions and Supporting Documents
20 The Cost of Goods and Services
21 Pricing Decisions and Break-Even

FINANCIAL FORECASTING AND MONITORING
22 Sources of Finance and Financial Requirements of Business Organizations
23 Forecasts and Cash Flow for a Small Business
24 Profit and Loss Statements and Balance Sheets
25 Data Employed to Monitor a Business

BUSINESS PLANNING
26 Preparing Work and Collecting Data for a Business Plan
27 Producing and Presenting a Business Plan
28 Planning For Employment or Self-Employment

Includes: Index p. 658-662