Field visual merchandising strategy : Developing a national in-store strategy using a merchandising service organisation /
Russeoll, Paul J.
Field visual merchandising strategy : Developing a national in-store strategy using a merchandising service organisation / Paul J. Russell - London ; Philadelphia ; New delhi : Koganpage, c2015 - xvi,268p. : ill. ; 24cm
Part one Fighting the war at retail
01. Getting started
1.1 Visual merchandising vs field visual merchandising
1.2 The role of merchandising service organisation (MSOs)
1.3 The leader
etc
02 Skill set of your management team
2.1 Communication in the field
2.2 Project management
2.3 Visual merchandising directives
etc
03. Mastering the fundamental of welfare
3.1 Merchandise presentation and visual merchandising
3.2 Fixture and capacity
3.3 Developing a high teste level
etc
Part two Planning and intiating your battle strategy
04 Components of your strategy
4.1 Armies for hire
4.2 The world alliance for retail excellence and standards
4.3 Structure of a mechandising service organisation
etc
05. Preparing for combat
5.1 Developing your strategy proposal
5.2 Selecting the right MSO
5.3 Request for proposal
etc
06 Training your troops
6.1 Setting expectations
6.2 Training in the field visual merchandising environment
6.3 Needs assessment
etc
07. Planning your combat strategy
7.1 Defining retailer requirement
7.2 Developing the strategic plan
7.3 Real world situation
etc
Part three Executing the strategy
08. Communicating and monitoring the strategic plan
8.1 Distribution of the strategic plan timeline
8.2 Monitoring the execution
8.3 Communicating the sponsors
etc
09. Planning and executing tactics and special projects
9.1 Field visual merchandising tactics
9.2 In-store tactics
9.3 Special projects
etc
References : p. 262-263 . _ index : p..264-268
9780749472641
Mechandising
Marketing
Stores, retaial-management
659.15 / RUS
Field visual merchandising strategy : Developing a national in-store strategy using a merchandising service organisation / Paul J. Russell - London ; Philadelphia ; New delhi : Koganpage, c2015 - xvi,268p. : ill. ; 24cm
Part one Fighting the war at retail
01. Getting started
1.1 Visual merchandising vs field visual merchandising
1.2 The role of merchandising service organisation (MSOs)
1.3 The leader
etc
02 Skill set of your management team
2.1 Communication in the field
2.2 Project management
2.3 Visual merchandising directives
etc
03. Mastering the fundamental of welfare
3.1 Merchandise presentation and visual merchandising
3.2 Fixture and capacity
3.3 Developing a high teste level
etc
Part two Planning and intiating your battle strategy
04 Components of your strategy
4.1 Armies for hire
4.2 The world alliance for retail excellence and standards
4.3 Structure of a mechandising service organisation
etc
05. Preparing for combat
5.1 Developing your strategy proposal
5.2 Selecting the right MSO
5.3 Request for proposal
etc
06 Training your troops
6.1 Setting expectations
6.2 Training in the field visual merchandising environment
6.3 Needs assessment
etc
07. Planning your combat strategy
7.1 Defining retailer requirement
7.2 Developing the strategic plan
7.3 Real world situation
etc
Part three Executing the strategy
08. Communicating and monitoring the strategic plan
8.1 Distribution of the strategic plan timeline
8.2 Monitoring the execution
8.3 Communicating the sponsors
etc
09. Planning and executing tactics and special projects
9.1 Field visual merchandising tactics
9.2 In-store tactics
9.3 Special projects
etc
References : p. 262-263 . _ index : p..264-268
9780749472641
Mechandising
Marketing
Stores, retaial-management
659.15 / RUS