Field visual merchandising strategy : (Record no. 987)
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000 -LEADER | |
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fixed length control field | 02359nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20231114140847.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210211b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749472641 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BUL |
Language of cataloging | ENG |
Transcribing agency | BUL |
Modifying agency | BUL |
Description conventions | RDA |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 659.15 |
Item number | RUS |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Russeoll, Paul J. |
245 ## - TITLE STATEMENT | |
Title | Field visual merchandising strategy : |
Remainder of title | Developing a national in-store strategy using a merchandising service organisation / |
Statement of responsibility, etc. | Paul J. Russell |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London ; |
-- | Philadelphia ; |
-- | New delhi : |
Name of publisher, distributor, etc. | Koganpage, |
Date of publication, distribution, etc. | c2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi,268p. : |
Other physical details | ill. ; |
Dimensions | 24cm |
500 ## - GENERAL NOTE | |
General note | Part one Fighting the war at retail<br/>01. Getting started<br/>1.1 Visual merchandising vs field visual merchandising <br/>1.2 The role of merchandising service organisation (MSOs)<br/>1.3 The leader<br/>etc <br/><br/>02 Skill set of your management team <br/>2.1 Communication in the field<br/>2.2 Project management<br/>2.3 Visual merchandising directives <br/>etc <br/><br/>03. Mastering the fundamental of welfare <br/>3.1 Merchandise presentation and visual merchandising <br/>3.2 Fixture and capacity <br/>3.3 Developing a high teste level<br/>etc <br/><br/>Part two Planning and intiating your battle strategy<br/>04 Components of your strategy<br/>4.1 Armies for hire <br/>4.2 The world alliance for retail excellence and standards<br/>4.3 Structure of a mechandising service organisation <br/>etc <br/><br/>05. Preparing for combat<br/>5.1 Developing your strategy proposal<br/>5.2 Selecting the right MSO<br/>5.3 Request for proposal<br/>etc <br/><br/>06 Training your troops <br/>6.1 Setting expectations <br/>6.2 Training in the field visual merchandising environment <br/>6.3 Needs assessment <br/>etc <br/><br/>07. Planning your combat strategy<br/>7.1 Defining retailer requirement <br/>7.2 Developing the strategic plan<br/>7.3 Real world situation <br/>etc <br/><br/>Part three Executing the strategy<br/>08. Communicating and monitoring the strategic plan<br/>8.1 Distribution of the strategic plan timeline <br/>8.2 Monitoring the execution <br/>8.3 Communicating the sponsors <br/>etc <br/><br/>09. Planning and executing tactics and special projects <br/>9.1 Field visual merchandising tactics <br/>9.2 In-store tactics<br/>9.3 Special projects <br/>etc |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | References : p. 262-263 . _ index : p..264-268 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Mechandising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Stores, retaial-management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book Closed Access |
Classification part | 659.15 |
Item part | 1 |
Call number prefix | RUS |
Call number suffix | 659.15 RUS |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Engineering Library | Engineering Library | 02/11/2021 | Purchase | 0018908 | 1659.15 RUS 1 | BUML23111948 | 02/11/2021 | 1 | 02/11/2021 | Book Closed Access |