Field visual merchandising strategy : (Record no. 987)

MARC details
000 -LEADER
fixed length control field 02359nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231114140847.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210211b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749472641
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Language of cataloging ENG
Transcribing agency BUL
Modifying agency BUL
Description conventions RDA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.15
Item number RUS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Russeoll, Paul J.
245 ## - TITLE STATEMENT
Title Field visual merchandising strategy :
Remainder of title Developing a national in-store strategy using a merchandising service organisation /
Statement of responsibility, etc. Paul J. Russell
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Philadelphia ;
-- New delhi :
Name of publisher, distributor, etc. Koganpage,
Date of publication, distribution, etc. c2015
300 ## - PHYSICAL DESCRIPTION
Extent xvi,268p. :
Other physical details ill. ;
Dimensions 24cm
500 ## - GENERAL NOTE
General note Part one Fighting the war at retail<br/>01. Getting started<br/>1.1 Visual merchandising vs field visual merchandising <br/>1.2 The role of merchandising service organisation (MSOs)<br/>1.3 The leader<br/>etc <br/><br/>02 Skill set of your management team <br/>2.1 Communication in the field<br/>2.2 Project management<br/>2.3 Visual merchandising directives <br/>etc <br/><br/>03. Mastering the fundamental of welfare <br/>3.1 Merchandise presentation and visual merchandising <br/>3.2 Fixture and capacity <br/>3.3 Developing a high teste level<br/>etc <br/><br/>Part two Planning and intiating your battle strategy<br/>04 Components of your strategy<br/>4.1 Armies for hire <br/>4.2 The world alliance for retail excellence and standards<br/>4.3 Structure of a mechandising service organisation <br/>etc <br/><br/>05. Preparing for combat<br/>5.1 Developing your strategy proposal<br/>5.2 Selecting the right MSO<br/>5.3 Request for proposal<br/>etc <br/><br/>06 Training your troops <br/>6.1 Setting expectations <br/>6.2 Training in the field visual merchandising environment <br/>6.3 Needs assessment <br/>etc <br/><br/>07. Planning your combat strategy<br/>7.1 Defining retailer requirement <br/>7.2 Developing the strategic plan<br/>7.3 Real world situation <br/>etc <br/><br/>Part three Executing the strategy<br/>08. Communicating and monitoring the strategic plan<br/>8.1 Distribution of the strategic plan timeline <br/>8.2 Monitoring the execution <br/>8.3 Communicating the sponsors <br/>etc <br/><br/>09. Planning and executing tactics and special projects <br/>9.1 Field visual merchandising tactics <br/>9.2 In-store tactics<br/>9.3 Special projects <br/>etc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note References : p. 262-263 . _ index : p..264-268
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mechandising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Stores, retaial-management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Closed Access
Classification part 659.15
Item part 1
Call number prefix RUS
Call number suffix 659.15 RUS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Engineering Library Engineering Library 02/11/2021 Purchase 0018908   1659.15 RUS 1 BUML23111948 02/11/2021 1 02/11/2021 Book Closed Access