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Events management / Glenn A J Bowdin . . . [et al.]

Contributor(s): Series: Events Management SeriesPublication details: London : Routledge, c2011Edition: 3rd editionDescription: xxxiv, 739 p. : ill. ; 24 cmISBN:
  • 9781856178181
Subject(s): DDC classification:
  • 910.658 23 EVE
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Management Sciences Library 910.658 EVE 1 (Browse shelf(Opens below)) 1 Available PALL23090818

Contents;

SECTION 1: THE EVENTS CONTEXT

CHAPTER 1. An Overview of the Events Field
CHAPTER 2. Perspectives on Events
CHAPTER 3. Event Impacts and Legacies
CHAPTER 4. Event Tourism Planning
CHAPTER 5. Sustainable Development and Events

SECTION 2: Planning

CHAPTER 6. The Strategic Planning Function
CHAPTER 7. Conceptualizing the Event
CHAPTER 8. Project Management for Events
CHAPTER 9. Financial Management and Events
CHAPTER 10. Human Resource Management and Events
CHAPTER 11. Marketing Planning for Events
CHAPTER 12. Promotion: Integrated Marketing Communication for Events
CHAPTER 13. Sponsorship of Events

SECTION 3: Event Operations and Evaluation

CHAPTER 14. Staging Events
CHAPTER 15. Logistics
CHAPTER 16. Legal Issues of Event Management
CHAPTER 17. Risk Management
CHAPTER 18. Evaluation and Research


Includes bibliographical references and index.

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