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Events management / Glenn A J Bowdin . . . [et al.] - 3rd edition. - London : Routledge, c2011 - xxxiv, 739 p. : ill. ; 24 cm - Events Management Series .

Contents;

SECTION 1: THE EVENTS CONTEXT

CHAPTER 1. An Overview of the Events Field
CHAPTER 2. Perspectives on Events
CHAPTER 3. Event Impacts and Legacies
CHAPTER 4. Event Tourism Planning
CHAPTER 5. Sustainable Development and Events

SECTION 2: Planning

CHAPTER 6. The Strategic Planning Function
CHAPTER 7. Conceptualizing the Event
CHAPTER 8. Project Management for Events
CHAPTER 9. Financial Management and Events
CHAPTER 10. Human Resource Management and Events
CHAPTER 11. Marketing Planning for Events
CHAPTER 12. Promotion: Integrated Marketing Communication for Events
CHAPTER 13. Sponsorship of Events

SECTION 3: Event Operations and Evaluation

CHAPTER 14. Staging Events
CHAPTER 15. Logistics
CHAPTER 16. Legal Issues of Event Management
CHAPTER 17. Risk Management
CHAPTER 18. Evaluation and Research




Includes bibliographical references and index.

ISBN: 9781856178181

Nat. Bib. No.: GBB1C8467 bnb

Nat. Bib. Agency Control No.: 015964362 Uk

Subjects--Topical Terms:
Special events--Management.
Special events--Management.
Promotion d'événements spéciaux.

Dewey Class. No.: 910.658 / EVE