Marketing / G. B. Giles.
Series: The M. & E. handbook seriesPublication details: London : Macdonald & Evans, c1990.Edition: 5th editionDescription: x, 294 p. ; 22 cmISBN:- 0712110224
- 658.8 20 GIL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Agriculture and Animal Sciences Library | 658.8 GIL 1 (Browse shelf(Opens below)) | 1 | Available | 0028393 | |
Book Open Access | Agriculture and Animal Sciences Library | 658.8 GIL 2 (Browse shelf(Opens below)) | 2 | Available | 0028394 | |
Book Open Access | Agriculture and Animal Sciences Library | 658.8 GIL 3 (Browse shelf(Opens below)) | 3 | Available | 0028395 |
CONTENTS
PART ONE: WHAT IS MARKETING ABOUT?
Marketing defined
Consumer behavior
Marketing research
PART TWO: PRODUCT POLICY AND MARKETING MIX
Product policy and planning
pricing and demand
Advertising and promotion: objectives and institutions
Advertising and promotion: campaign planning and evaluation
PART THREE: ORGANISATION FOR MARKETING
Organization and control
channels of distribution
sales management
specific markets: the marketing of industrial goods and services
International marketing
Includes index
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