Marketing / (Record no. 7883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01277cam a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211120091720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211120b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0712110224 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BUL |
| Transcribing agency | BUL |
| Modifying agency | BUL |
| Language of cataloging | eng |
| Description conventions | rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| Item number | GIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Giles, G. B. |
| Fuller form of name | (George Bernard) |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | G. B. Giles. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Macdonald & Evans, |
| Date of publication, distribution, etc. | c1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 294 p. ; |
| Dimensions | 22 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | The M. & E. handbook series |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS<br/><br/>PART ONE: WHAT IS MARKETING ABOUT?<br/>Marketing defined<br/>Consumer behavior<br/>Marketing research<br/><br/>PART TWO: PRODUCT POLICY AND MARKETING MIX<br/>Product policy and planning<br/>pricing and demand<br/>Advertising and promotion: objectives and institutions<br/>Advertising and promotion: campaign planning and evaluation<br/><br/>PART THREE: ORGANISATION FOR MARKETING<br/>Organization and control<br/>channels of distribution<br/>sales management<br/>specific markets: the marketing of industrial goods and services<br/>International marketing<br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | u |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book Open Access |
| Edition | 5th edition |
| Classification part | 658.8 |
| Item part | 1 |
| Call number prefix | GIL |
| Call number suffix | 658.8 GIL |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Agriculture and Animal Sciences Library | Agriculture and Animal Sciences Library | 11/20/2021 | donation | 658.8 GIL 1 | 0028393 | 11/20/2021 | 1 | 11/20/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Agriculture and Animal Sciences Library | Agriculture and Animal Sciences Library | 11/20/2021 | donation | 658.8 GIL 2 | 0028394 | 11/20/2021 | 2 | 11/20/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Agriculture and Animal Sciences Library | Agriculture and Animal Sciences Library | 11/20/2021 | donation | 658.8 GIL 3 | 0028395 | 11/20/2021 | 3 | 11/20/2021 | Book Open Access |