Events management / Glenn A J Bowdin . . . [et al.]
Series: Events Management SeriesPublication details: London : Routledge, c2011Edition: 3rd editionDescription: xxxiv, 739 p. : ill. ; 24 cmISBN:- 9781856178181
- 910.658 23 EVE
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Management Sciences Library | 910.658 EVE 1 (Browse shelf(Opens below)) | 1 | Available | PALL23090818 |
Contents;
SECTION 1: THE EVENTS CONTEXT
CHAPTER 1. An Overview of the Events Field
CHAPTER 2. Perspectives on Events
CHAPTER 3. Event Impacts and Legacies
CHAPTER 4. Event Tourism Planning
CHAPTER 5. Sustainable Development and Events
SECTION 2: Planning
CHAPTER 6. The Strategic Planning Function
CHAPTER 7. Conceptualizing the Event
CHAPTER 8. Project Management for Events
CHAPTER 9. Financial Management and Events
CHAPTER 10. Human Resource Management and Events
CHAPTER 11. Marketing Planning for Events
CHAPTER 12. Promotion: Integrated Marketing Communication for Events
CHAPTER 13. Sponsorship of Events
SECTION 3: Event Operations and Evaluation
CHAPTER 14. Staging Events
CHAPTER 15. Logistics
CHAPTER 16. Legal Issues of Event Management
CHAPTER 17. Risk Management
CHAPTER 18. Evaluation and Research
Includes bibliographical references and index.
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