Consumer behaviour : applications in marketing / Robert East, Malcolm Wright & Marc Vanhuele.
Publication details: Los Angeles : Sage Publications, 2008.Description: ix, 334 p. : ill. ; 25 cmISBN:- 9781412934305 (cased)
- 9781412934312 (pbk.)
- 658.8342 22 EAS
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Engineering Library | 658.8342 EAS 1 (Browse shelf(Opens below)) | 1 | Available | BUML23111950 |
Part 1 Introduction
1 Ideas and Explanations in Consumer Research
Part 2 Consumption Patterns
2 Customer Loyalty
3 Brand Knowledge, Brand Equity and Brand Extension
4 stationary Markets
Market Dynamic
Part 3 Explaining Decision Response
6 Predicting and Explaining Behaviour
7 Information Processing and Decision making
8 Consumer satisfaction
Part 4 Market Response
9 Consumer Response to price and Sales promotions
10 The Retail Context
11 Word of Mouth influence
12 the Response to Advertising
Includes bibliographical references . _ Author index : p. 333-327 Subject index : p.328-334
There are no comments on this title.