Exploring business / Karen Collins.

Contents
<CHAP NUM="1">The Foundations of Business
Introduction
Nike
Introduction to Nike2
<BOX NUM="1" TY="BX3">About
Nike
Getting Down to Business
Business Participants and Activities
<BOX NUM="1" TY="BX2">Learning
Lab1
External Forces That Influence Business Activities
<BOX NUM="1" TY="BX1">
Quick Quiz
What Is Economics?
Resources: Inputs and Outputs
Economic Systems6
<BOX NUM="2" TY="BX2">Learning
Lab
Types of Competition
Perfect Competition8
<BOX NUM="3" TY="BX2">Learning
Lab
<BOX NUM="4" TY="BX2">Learning
Lab
<BOX NUM="5" TY="BX2">Learning
Lab
Monopolostic Competition
Oligopoly
Monopoly
<BOX NUM="6" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX1">Quick
Quiz
Measuring the Health of the Economy
Economic Goals
Economic Forecasting
Government's Role in Managing the Economy
Monetary Policy
Fiscal Policy
Macroeconomics and Microeconomics
<BOX NUM="3" TY="BX1">Quick
Quiz
Where We're Headed
Your Company's Web Site
<BOX NUM="7" TY="BX2">Learning
Lab
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Career Opportunities
Is a Career in Economics for You?
Ethics Angle aacsb
How Much is That CD in the Window?
Team-Building Skills aacsb
The Global View aacsb
Life Is Good in France (If You Have Le
Job)
<CHAP NUM="2">The Challenges of Starting a Business
What Is an Entrepreneur?
Why Become an Entrepreneur?
<BOX NUM="1" TY="BX2">Learning
Lab
Distinguishing Entrepreneurs from Small Business Owners
Importance of Small Business to the U.S. Economy
Job Creation
Innovation
Opportunities for Women and Minorities
How Small Businesses Help Large Businesses
What Industries Are Small Business In?
Industries by Sector
<BOX NUM="1" TY="BX1">Quick
Quiz
Should You Start a Business?
Advantages of Small Business Ownership
Disadvantages of Small Business Ownership
Starting a Business
<BOX NUM="2" TY="BX2">Learning
Lab
The Business Idea30
<BOX NUM="1" TY="BX3">About
Nike
Ownership Options
The Business Plan
Sections of the Business Plan
<BOX NUM="3" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX1">Quick
Quiz
How to Succeed in Managing a Business35
<BOX NUM="2" TY="BX3">About
Nike
Help from the SBA
Why Do Businesses Fail?
<BOX NUM="3" TY="BX1">Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Would You Like to Own a Sub Shop?
Career Opportunities
Do You Wan to Be an Entrepreneur?
Ethics Angle aacsb
Term Papers for Sale
Team-Building Skills aacsb
The Global View aacsb
Global Versions of MySpace.com
Business Plan Project
Group Report: Your Great Business
Idea
<CHAP NUM="3">Business Ethics and Social
Responsibility
Misgoverning Corporations: An Overview
The Idea of Business Ethics
<BOX NUM="1" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX2">Learning
Lab1
<BOX NUM="3" TY="BX2">Learning
Lab
Why Study Ethics?
The Individual Approach to Ethics
Addressing Ethical Dilemmas
Making Ethical Decisions
<BOX NUM="1" TY="BX1">Quick
Quiz
Identifying Ethical Issues
Refusing to Rationalize
<BOX NUM="4" TY="BX2">Learning
Lab54
The Organizational Approach to Ethics54
<BOX NUM="5" TY="BX2">Learning
Lab55
Tightening the Rules55
<BOX NUM="1" TY="BX3">About
Nike
<BOX NUM="2" TY="BX1">Quick
Quiz/PG>
Corporate Social Responsibility
<BOX NUM="6" TY="BX2">Learning
Lab
Employees
Customers
Communities
<BOX NUM="7" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX3">About Nike
Stages of Corporate Responsibility
Here's Your Salad&mdash;How About Fries?
<BOX NUM="3" TY="BX3">About Nike
<BOX NUM="3" TY="BX1">Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Lessons in Community Living
Career Opportunities
Is ``Worldcom Ethics Officer'' an Oxymoron?
Ethics Angle aacsb
Is Honesty Academic?
Team-Building Skills aacsb
What Are the Stakes When You Play with Wal-
Mart?
The Global View aacsb
What to Do When the ``False'' Alarm Goes Off
Business Plan Project
Group Report: Industry
Analysis
<CHAP NUM="4">Managing for Business Success
Functions of Management
Planning
<BOX NUM="1" TY="BX3">About
Nike
<BOX NUM="1" TY="BX2">Learning
Lab
<BOX NUM="1" TY="BX1">Quick
Quiz
Organizing
Levels of Management: How Managers Are Organized
Organizational Structure: How Companies Get the Job Done
The Organization Chart
Directing
Leadership Styles
<BOX NUM="2" TY="BX3">About Nike
Controlling
<BOX NUM="2" TY="BX1">Quick
Quiz
Managerial Skills
Technical Skills
Interpersonal Skills
Conceptual Skills
Communication Skills
Time-Management Skills
Applying Your Skills At Notes-4-You
Selecting a Legal Form of Business
Sole Proprietorships
Partnerships
Corporations
<BOX NUM="2" TY="BX2">Learning
Lab
<BOX NUM="3" TY="BX3">About
Nike
<BOX NUM="3" TY="BX1">Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Mission ``Improvisable''
Career Opportunities
To Manager or Not To Manage?
Ethics Angle aacsb
Sugarcoating the News at Krispy Kreme
Team-Building Skills aacsb
Legally Speaking
The Global View aacsb
The Art and Science of Organizational
Evolution
Business Plan Project
Group Report: Management Plan (Mission, Values, Form, and
Structure
<CHAP NUM="5">Recruiting, Motivating, and Keeping Quality
Employees
Human Resource Management
Human Resource Planning
Recruiting Qualified Employees
<BOX NUM="1" TY="BX2">Learning
Lab
Where to Find Candidates
How to Find Candidates
The Selection Process
Contingent Workers
Developing Employees
New-Employee Orientation
Training and Development
<BOX NUM="1" TY="BX1">Quick
Quiz
Motivating Employees
Hierarchy-of-Needs Theory
Two-Factory Theory
Expectancy Theory
Equity Theory
What Makes A Great Place to Work?
Job Redesign
Work/Life Quality
<BOX NUM="2" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX1">Quick
Quiz
Performance Appraisal
The Basic Three-Step Process
360-Degree and Upward Feedback
Retaining Valuable Employees
Why People Quit
Involuntary Termination
Compensation and Benefits
Wages and Salaries
Incentive Programs
<BOX NUM="3" TY="BX2">Learning
Lab
<BOX NUM="1" TY="BX3">About
Nike
Diversity in the Workplace
<BOX NUM="4" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX3">About
Nike
Labor Unions
Union Structure
Collective Bargaining
When Negotiations Break Down
The Future of Unions
<BOX NUM="3" TY="BX1">Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
What's Your (Emotional) IQ
Career Opportunities
Are You a People Person?
Ethics Angle aacsb
Misstating the Facts
Team-Building Skills aacsb
Dorm Room Rescue
The Global View aacsb
Sending Ed to China
Business Plan Project
Group Report: Management Qualifications and
Compensation
<CHAP NUM="6">Developing and Producing Goods and
Services
What Is a Product?
Where Do Product Ideas Come From?
Identifying Business Opportunities
<BOX NUM="1" TY="BX2">Learning
Lab
<BOX NUM="1" TY="BX3">About
Nike
<BOX NUM="1" TY="BX1">Quick
Quiz
Operations Management
Product Development
<BOX NUM="2" TY="BX3">About
Nike
Operations Management in Manufacturing
<BOX NUM="2" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX1">Quick
Quiz
Operations Management for Service Providers
Producing for Quality
Outsourcing
<BOX NUM="3" TY="BX1">Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
How to Build a BMW
Career Opportunities
Wanted: Problem Solvers and Creative
Thinkers
Ethics Angle aacsb
Who's Getting Fat from Fast Food?
Team-Building Skills aacsb
Growing Accustomed to Your Fit
The Global View aacsb
What's the State of Homeland Job Security?
Business Plan Project
Group Report: Products and
Production
<CHAP NUM="7">Marketing: Providing Value to
Customers
What Is Marketing?
The Marketing Concept
Marketing Strategy
Selecting a Target Market
The Marketing Mix
Developing a Product
<BOX NUM="1" TY="BX3">About
Nike173
<BOX NUM="1" TY="BX1">Quick
Quiz175
Pricing a Product175
<BOX NUM="1" TY="BX2">Learning
Lab176
<BOX NUM="2" TY="BX2">Learning
Lab176
<BOX NUM="3" TY="BX2">Learning
Lab177
Placing a Product
<BOX NUM="2" TY="BX3">About
Nike
<BOX NUM="2" TY="BX1">Quick
Quiz
Promoting a Product
Marketing Robosapien
<BOX NUM="3" TY="BX3">About Nike
Customer-Relationship Management
The Product Life Cycle
Life Cycle and the Changing Marketing Mix
<BOX NUM="4" TY="BX2">Learning
Lab
The Marketing Environment
The Political and Regulatory Environment
The Economic Environment
The Competitive Environment
The Technological Environment
The Social and Cultural Environment
Consumer Behavior
The Buying Process
Influences on Buying Behavior
Careers in Marketing
Advertising
Brand and Product Management
Marketing Research
Supply Chain and Logistics Management
Retailing
Sales
<BOX NUM="3" TY="BX1">Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
The Economics of Online Annoyance
Career Opportunities
So Many Choices
Ethics Angle aacsb
A ``Late Fee'' by Any Other Name
Team-Building Skills aacsb
Build a Better iPod and They Will Listen
The Global View aacsb
Made in China&mdash;Why Not Sell in China?
Business Plan Project
Group Report: Marketing
Plan
<CHAP NUM="8">Business in a Global Environment
The Globalization of Business
Why Do Nations Trade?
<BOX NUM="1" TY="BX2">Learning
Lab
How Do We Measure Trade Between Nations?
Opportunities in International Business
Importing and Exporting
Licensing and Franchising
Contract Manufacturing and Outsourcing
Strategic Alliances and Joint Ventures
Foreign Direct Investment and Subsidiaries
Multinational Corporations
<BOX NUM="1" TY="BX1">Quick
Quiz
<BOX NUM="1" TY="BX3">About
Nike
The Global Business Environment
The Cultural Environment
<BOX NUM="2" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX3">About
Nike
The Economic Environment
The Legal and Regulatory Environment
<BOX NUM="2" TY="BX1">Quick
Quiz
Trade Controls
<BOX NUM="3" TY="BX2">Learning
Lab
The Pros and Cons of Trade Controls
Reducing International Trade Barriers
Preparing for a Career in International Business
<BOX NUM="3" TY="BX1">Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Keeping Current About Currency
Career Opportunities aacsb
Broadening Your Business Horizons
Ethics Angle aacsb
The Right, Wrong, and Wisdom of Dumping and
Subsidizing
Team-Building Skills aacsb
Three Little Words: The China Price
The Global View aacsb
Go East, Young Job Seeker
Business Plan Project
Group Report: Global
Issues
<CHAP NUM="9">The Role of Accounting in Business
The Role of Accounting
Fields of Accounting
<BOX NUM="1" TY="BX2">Learning
Lab
Who Uses Financial Accounting Information?
Understanding Financial Statements
The Functions of Financial Statements
The Income Statement
<BOX NUM="2" TY="BX2">Learning
Lab
<BOX NUM="3" TY="BX2">Learning
Lab
The Balance Sheet
<BOX NUM="1" TY="BX1">Quick
Quiz
Accrual Accounting
Accrual-Basis Financial Statements
<BOX NUM="1" TY="BX3">About
Nike
<BOX NUM="2" TY="BX3">About
Nike
<BOX NUM="3" TY="BX3">About
Nike
<BOX NUM="4" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX1">Quick
Quiz
Financial Statement Analysis
The Comparative Income Statement
Ratio Analysis
What Have the Ratios Told Us?
<BOX NUM="4" TY="BX3">About
Nike
Challenges Facing the Accounting Profession
<BOX NUM="3" TY="BX1">Quick
Quiz
Careers in Accounting
Job Prospects
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Discounting Retailers
Career Opportunities
Is a Career in Accounting for You?
Ethics Angle aacsb
Counting Earnings Before They Hatch
Team-Building Skills aacsb
Taking Stock of Ratios
The Global View aacsb
Why Aren't Shoes Made in the USA?
Business Plan Project
Business Plan Project
Group Report: Estimating
Sales
<CHAP NUM="10">Managing Financial Resources256
The Functions of Money
Medium of Exchange
Measure of Value
Store of Value
The Money Supply
Financial Institutions
Depository and Nondepository Institutions
Financial Services
Bank Regulation
How Banks Expand the Money Supply
<BOX NUM="1" TY="BX1">Quick
Quiz
The Federal Reserve System
The Tools of the Fed
The Banker's Bank and the Government's Banker
The Role of the Financial Manager
Financing a New Company
<BOX NUM="1" TY="BX3">About
Nike
<BOX NUM="1" TY="BX2">Learning
Lab
Seeking Out Private Investors
Going Public
<BOX NUM="2" TY="BX1">Quick
Quiz
Understanding Securities Market
Primary and Secondary Markets and Stock Exchanges
Regulating Securities Markets: The SEC
Measuring Market Performance: Market Indexes
How to Read a Stock Listing
<BOX NUM="2" TY="BX3">About
Nike
Financing the Going Concern
Stock
Bonds
Choosing Your Financing Method
Careers in Finance
Positions in Commercial Banking
Positions in Corporate Finance
Positions in the Investment Industry
Graduate Education and Certification
<BOX NUM="3" TY="BX1">Quick
Quiz
Where We're Headed
Summary of Learning Objectives
<CHAP NUM="11">Managing Information and
Technology
Data Versus Information
Information Systems
Managing Data
Data and Databases
<BOX NUM="1" TY="BX1">Quick
Quiz
Types of Information Systems
Operations Support Systems
Management Support Systems
<BOX NUM="1" TY="BX2">Learning
Lab
<BOX NUM="1" TY="BX3">About
Nike
<BOX NUM="1" TY="BX1">Quick
Quiz
Computer Networks
Data Communication Networks
The Internet and the World Wide Web
Intranets and Extranets
E-Commerce
<BOX NUM="2" TY="BX2">Learning
Lab
<BOX NUM="2" TY="BX3">About Nike
Security Issues and Electronic Communication
Data Security
Revenue Theft
Risks to Customers
Shoring Up Security and Building Trust
<BOX NUM="3" TY="BX2">Learning Lab
Careers in Information Management
Summary of Learning Objectives
Questions and Problems
Learning on the Web
Taking Care of Your Cyber Health
Career Opportunities
Could You Manage a Job in IT or IS?
Ethics Angle aacsb
Campus Commando or Common Criminal
Team-Building Skills aacsb
CampusCupid.com
The Global View aacsb
``Hong Kong=mTraditional Chinese
Business Plan Project
Group Writing Assignment: Final Plan
<APP NUM="A">Standard Business Plan Format
<APP NUM="B">Estimating Sales
<APP NUM="C">Preparing Financial Reports with the Excel

Includes bibliographical references and index.