Exploring business /
Collins, Karen
Exploring business / Karen Collins. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxx, 362 p. : col. ill., map ; 28 cm.
Contents
The Foundations of Business
Introduction
Nike
Introduction to Nike2
About
Nike
Getting Down to Business
Business Participants and Activities
Learning
Lab1
External Forces That Influence Business Activities
Quick Quiz
What Is Economics?
Resources: Inputs and Outputs
Economic Systems6
Learning
Lab
Types of Competition
Perfect Competition8
Learning
Lab
Learning
Lab
Learning
Lab
Monopolostic Competition
Oligopoly
Monopoly
Learning
Lab
Quick
Quiz
Measuring the Health of the Economy
Economic Goals
Economic Forecasting
Government's Role in Managing the Economy
Monetary Policy
Fiscal Policy
Macroeconomics and Microeconomics
Quick
Quiz
Where We're Headed
Your Company's Web Site
Learning
Lab
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Career Opportunities
Is a Career in Economics for You?
Ethics Angle aacsb
How Much is That CD in the Window?
Team-Building Skills aacsb
The Global View aacsb
Life Is Good in France (If You Have Le
Job)
The Challenges of Starting a Business
What Is an Entrepreneur?
Why Become an Entrepreneur?
Learning
Lab
Distinguishing Entrepreneurs from Small Business Owners
Importance of Small Business to the U.S. Economy
Job Creation
Innovation
Opportunities for Women and Minorities
How Small Businesses Help Large Businesses
What Industries Are Small Business In?
Industries by Sector
Quick
Quiz
Should You Start a Business?
Advantages of Small Business Ownership
Disadvantages of Small Business Ownership
Starting a Business
Learning
Lab
The Business Idea30
About
Nike
Ownership Options
The Business Plan
Sections of the Business Plan
Learning
Lab
Quick
Quiz
How to Succeed in Managing a Business35
About
Nike
Help from the SBA
Why Do Businesses Fail?
Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Would You Like to Own a Sub Shop?
Career Opportunities
Do You Wan to Be an Entrepreneur?
Ethics Angle aacsb
Term Papers for Sale
Team-Building Skills aacsb
The Global View aacsb
Global Versions of MySpace.com
Business Plan Project
Group Report: Your Great Business
Idea
Business Ethics and Social
Responsibility
Misgoverning Corporations: An Overview
The Idea of Business Ethics
Learning
Lab
Learning
Lab1
Learning
Lab
Why Study Ethics?
The Individual Approach to Ethics
Addressing Ethical Dilemmas
Making Ethical Decisions
Quick
Quiz
Identifying Ethical Issues
Refusing to Rationalize
Learning
Lab54
The Organizational Approach to Ethics54
Learning
Lab55
Tightening the Rules55
About
Nike
Quick
Quiz/PG>
Corporate Social Responsibility
Learning
Lab
Employees
Customers
Communities
Learning
Lab
About Nike
Stages of Corporate Responsibility
Here's Your Salad—How About Fries?
About Nike
Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Lessons in Community Living
Career Opportunities
Is ``Worldcom Ethics Officer'' an Oxymoron?
Ethics Angle aacsb
Is Honesty Academic?
Team-Building Skills aacsb
What Are the Stakes When You Play with Wal-
Mart?
The Global View aacsb
What to Do When the ``False'' Alarm Goes Off
Business Plan Project
Group Report: Industry
Analysis
Managing for Business Success
Functions of Management
Planning
About
Nike
Learning
Lab
Quick
Quiz
Organizing
Levels of Management: How Managers Are Organized
Organizational Structure: How Companies Get the Job Done
The Organization Chart
Directing
Leadership Styles
About Nike
Controlling
Quick
Quiz
Managerial Skills
Technical Skills
Interpersonal Skills
Conceptual Skills
Communication Skills
Time-Management Skills
Applying Your Skills At Notes-4-You
Selecting a Legal Form of Business
Sole Proprietorships
Partnerships
Corporations
Learning
Lab
About
Nike
Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Mission ``Improvisable''
Career Opportunities
To Manager or Not To Manage?
Ethics Angle aacsb
Sugarcoating the News at Krispy Kreme
Team-Building Skills aacsb
Legally Speaking
The Global View aacsb
The Art and Science of Organizational
Evolution
Business Plan Project
Group Report: Management Plan (Mission, Values, Form, and
Structure
Recruiting, Motivating, and Keeping Quality
Employees
Human Resource Management
Human Resource Planning
Recruiting Qualified Employees
Learning
Lab
Where to Find Candidates
How to Find Candidates
The Selection Process
Contingent Workers
Developing Employees
New-Employee Orientation
Training and Development
Quick
Quiz
Motivating Employees
Hierarchy-of-Needs Theory
Two-Factory Theory
Expectancy Theory
Equity Theory
What Makes A Great Place to Work?
Job Redesign
Work/Life Quality
Learning
Lab
Quick
Quiz
Performance Appraisal
The Basic Three-Step Process
360-Degree and Upward Feedback
Retaining Valuable Employees
Why People Quit
Involuntary Termination
Compensation and Benefits
Wages and Salaries
Incentive Programs
Learning
Lab
About
Nike
Diversity in the Workplace
Learning
Lab
About
Nike
Labor Unions
Union Structure
Collective Bargaining
When Negotiations Break Down
The Future of Unions
Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
What's Your (Emotional) IQ
Career Opportunities
Are You a People Person?
Ethics Angle aacsb
Misstating the Facts
Team-Building Skills aacsb
Dorm Room Rescue
The Global View aacsb
Sending Ed to China
Business Plan Project
Group Report: Management Qualifications and
Compensation
Developing and Producing Goods and
Services
What Is a Product?
Where Do Product Ideas Come From?
Identifying Business Opportunities
Learning
Lab
About
Nike
Quick
Quiz
Operations Management
Product Development
About
Nike
Operations Management in Manufacturing
Learning
Lab
Quick
Quiz
Operations Management for Service Providers
Producing for Quality
Outsourcing
Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
How to Build a BMW
Career Opportunities
Wanted: Problem Solvers and Creative
Thinkers
Ethics Angle aacsb
Who's Getting Fat from Fast Food?
Team-Building Skills aacsb
Growing Accustomed to Your Fit
The Global View aacsb
What's the State of Homeland Job Security?
Business Plan Project
Group Report: Products and
Production
Marketing: Providing Value to
Customers
What Is Marketing?
The Marketing Concept
Marketing Strategy
Selecting a Target Market
The Marketing Mix
Developing a Product
About
Nike173
Quick
Quiz175
Pricing a Product175
Learning
Lab176
Learning
Lab176
Learning
Lab177
Placing a Product
About
Nike
Quick
Quiz
Promoting a Product
Marketing Robosapien
About Nike
Customer-Relationship Management
The Product Life Cycle
Life Cycle and the Changing Marketing Mix
Learning
Lab
The Marketing Environment
The Political and Regulatory Environment
The Economic Environment
The Competitive Environment
The Technological Environment
The Social and Cultural Environment
Consumer Behavior
The Buying Process
Influences on Buying Behavior
Careers in Marketing
Advertising
Brand and Product Management
Marketing Research
Supply Chain and Logistics Management
Retailing
Sales
Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
The Economics of Online Annoyance
Career Opportunities
So Many Choices
Ethics Angle aacsb
A ``Late Fee'' by Any Other Name
Team-Building Skills aacsb
Build a Better iPod and They Will Listen
The Global View aacsb
Made in China—Why Not Sell in China?
Business Plan Project
Group Report: Marketing
Plan
Business in a Global Environment
The Globalization of Business
Why Do Nations Trade?
Learning
Lab
How Do We Measure Trade Between Nations?
Opportunities in International Business
Importing and Exporting
Licensing and Franchising
Contract Manufacturing and Outsourcing
Strategic Alliances and Joint Ventures
Foreign Direct Investment and Subsidiaries
Multinational Corporations
Quick
Quiz
About
Nike
The Global Business Environment
The Cultural Environment
Learning
Lab
About
Nike
The Economic Environment
The Legal and Regulatory Environment
Quick
Quiz
Trade Controls
Learning
Lab
The Pros and Cons of Trade Controls
Reducing International Trade Barriers
Preparing for a Career in International Business
Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Keeping Current About Currency
Career Opportunities aacsb
Broadening Your Business Horizons
Ethics Angle aacsb
The Right, Wrong, and Wisdom of Dumping and
Subsidizing
Team-Building Skills aacsb
Three Little Words: The China Price
The Global View aacsb
Go East, Young Job Seeker
Business Plan Project
Group Report: Global
Issues
The Role of Accounting in Business
The Role of Accounting
Fields of Accounting
Learning
Lab
Who Uses Financial Accounting Information?
Understanding Financial Statements
The Functions of Financial Statements
The Income Statement
Learning
Lab
Learning
Lab
The Balance Sheet
Quick
Quiz
Accrual Accounting
Accrual-Basis Financial Statements
About
Nike
About
Nike
About
Nike
Learning
Lab
Quick
Quiz
Financial Statement Analysis
The Comparative Income Statement
Ratio Analysis
What Have the Ratios Told Us?
About
Nike
Challenges Facing the Accounting Profession
Quick
Quiz
Careers in Accounting
Job Prospects
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Discounting Retailers
Career Opportunities
Is a Career in Accounting for You?
Ethics Angle aacsb
Counting Earnings Before They Hatch
Team-Building Skills aacsb
Taking Stock of Ratios
The Global View aacsb
Why Aren't Shoes Made in the USA?
Business Plan Project
Business Plan Project
Group Report: Estimating
Sales
Managing Financial Resources256
The Functions of Money
Medium of Exchange
Measure of Value
Store of Value
The Money Supply
Financial Institutions
Depository and Nondepository Institutions
Financial Services
Bank Regulation
How Banks Expand the Money Supply
Quick
Quiz
The Federal Reserve System
The Tools of the Fed
The Banker's Bank and the Government's Banker
The Role of the Financial Manager
Financing a New Company
About
Nike
Learning
Lab
Seeking Out Private Investors
Going Public
Quick
Quiz
Understanding Securities Market
Primary and Secondary Markets and Stock Exchanges
Regulating Securities Markets: The SEC
Measuring Market Performance: Market Indexes
How to Read a Stock Listing
About
Nike
Financing the Going Concern
Stock
Bonds
Choosing Your Financing Method
Careers in Finance
Positions in Commercial Banking
Positions in Corporate Finance
Positions in the Investment Industry
Graduate Education and Certification
Quick
Quiz
Where We're Headed
Summary of Learning Objectives
Managing Information and
Technology
Data Versus Information
Information Systems
Managing Data
Data and Databases
Quick
Quiz
Types of Information Systems
Operations Support Systems
Management Support Systems
Learning
Lab
About
Nike
Quick
Quiz
Computer Networks
Data Communication Networks
The Internet and the World Wide Web
Intranets and Extranets
E-Commerce
Learning
Lab
About Nike
Security Issues and Electronic Communication
Data Security
Revenue Theft
Risks to Customers
Shoring Up Security and Building Trust
Learning Lab
Careers in Information Management
Summary of Learning Objectives
Questions and Problems
Learning on the Web
Taking Care of Your Cyber Health
Career Opportunities
Could You Manage a Job in IT or IS?
Ethics Angle aacsb
Campus Commando or Common Criminal
Team-Building Skills aacsb
CampusCupid.com
The Global View aacsb
``Hong Kong=mTraditional Chinese
Business Plan Project
Group Writing Assignment: Final Plan
Standard Business Plan Format
Estimating Sales
Preparing Financial Reports with the Excel
Includes bibliographical references and index.
9780132367325 0132367327 9780131403659 (pbk.) 0131403656 (pbk.)
2006039180
Business.
Economics.
Industrial management.
650 / COL
Exploring business / Karen Collins. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxx, 362 p. : col. ill., map ; 28 cm.
Contents
Introduction
Nike
Introduction to Nike2
Nike
Getting Down to Business
Business Participants and Activities
Lab1
External Forces That Influence Business Activities
Quick Quiz
What Is Economics?
Resources: Inputs and Outputs
Economic Systems6
Lab
Types of Competition
Perfect Competition8
Lab
Lab
Lab
Monopolostic Competition
Oligopoly
Monopoly
Lab
Quiz
Measuring the Health of the Economy
Economic Goals
Economic Forecasting
Government's Role in Managing the Economy
Monetary Policy
Fiscal Policy
Macroeconomics and Microeconomics
Quiz
Where We're Headed
Your Company's Web Site
Lab
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Career Opportunities
Is a Career in Economics for You?
Ethics Angle aacsb
How Much is That CD in the Window?
Team-Building Skills aacsb
The Global View aacsb
Life Is Good in France (If You Have Le
Job)
What Is an Entrepreneur?
Why Become an Entrepreneur?
Lab
Distinguishing Entrepreneurs from Small Business Owners
Importance of Small Business to the U.S. Economy
Job Creation
Innovation
Opportunities for Women and Minorities
How Small Businesses Help Large Businesses
What Industries Are Small Business In?
Industries by Sector
Quiz
Should You Start a Business?
Advantages of Small Business Ownership
Disadvantages of Small Business Ownership
Starting a Business
Lab
The Business Idea30
Nike
Ownership Options
The Business Plan
Sections of the Business Plan
Lab
Quiz
How to Succeed in Managing a Business35
Nike
Help from the SBA
Why Do Businesses Fail?
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Would You Like to Own a Sub Shop?
Career Opportunities
Do You Wan to Be an Entrepreneur?
Ethics Angle aacsb
Term Papers for Sale
Team-Building Skills aacsb
The Global View aacsb
Global Versions of MySpace.com
Business Plan Project
Group Report: Your Great Business
Idea
Responsibility
Misgoverning Corporations: An Overview
The Idea of Business Ethics
Lab
Lab1
Lab
Why Study Ethics?
The Individual Approach to Ethics
Addressing Ethical Dilemmas
Making Ethical Decisions
Quiz
Identifying Ethical Issues
Refusing to Rationalize
Lab54
The Organizational Approach to Ethics54
Lab55
Tightening the Rules55
Nike
Quiz/PG>
Corporate Social Responsibility
Lab
Employees
Customers
Communities
Lab
Stages of Corporate Responsibility
Here's Your Salad—How About Fries?
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Lessons in Community Living
Career Opportunities
Is ``Worldcom Ethics Officer'' an Oxymoron?
Ethics Angle aacsb
Is Honesty Academic?
Team-Building Skills aacsb
What Are the Stakes When You Play with Wal-
Mart?
The Global View aacsb
What to Do When the ``False'' Alarm Goes Off
Business Plan Project
Group Report: Industry
Analysis
Functions of Management
Planning
Nike
Lab
Quiz
Organizing
Levels of Management: How Managers Are Organized
Organizational Structure: How Companies Get the Job Done
The Organization Chart
Directing
Leadership Styles
Controlling
Quiz
Managerial Skills
Technical Skills
Interpersonal Skills
Conceptual Skills
Communication Skills
Time-Management Skills
Applying Your Skills At Notes-4-You
Selecting a Legal Form of Business
Sole Proprietorships
Partnerships
Corporations
Lab
Nike
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Mission ``Improvisable''
Career Opportunities
To Manager or Not To Manage?
Ethics Angle aacsb
Sugarcoating the News at Krispy Kreme
Team-Building Skills aacsb
Legally Speaking
The Global View aacsb
The Art and Science of Organizational
Evolution
Business Plan Project
Group Report: Management Plan (Mission, Values, Form, and
Structure
Employees
Human Resource Management
Human Resource Planning
Recruiting Qualified Employees
Lab
Where to Find Candidates
How to Find Candidates
The Selection Process
Contingent Workers
Developing Employees
New-Employee Orientation
Training and Development
Quiz
Motivating Employees
Hierarchy-of-Needs Theory
Two-Factory Theory
Expectancy Theory
Equity Theory
What Makes A Great Place to Work?
Job Redesign
Work/Life Quality
Lab
Quiz
Performance Appraisal
The Basic Three-Step Process
360-Degree and Upward Feedback
Retaining Valuable Employees
Why People Quit
Involuntary Termination
Compensation and Benefits
Wages and Salaries
Incentive Programs
Lab
Nike
Diversity in the Workplace
Lab
Nike
Labor Unions
Union Structure
Collective Bargaining
When Negotiations Break Down
The Future of Unions
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
What's Your (Emotional) IQ
Career Opportunities
Are You a People Person?
Ethics Angle aacsb
Misstating the Facts
Team-Building Skills aacsb
Dorm Room Rescue
The Global View aacsb
Sending Ed to China
Business Plan Project
Group Report: Management Qualifications and
Compensation
Services
What Is a Product?
Where Do Product Ideas Come From?
Identifying Business Opportunities
Lab
Nike
Quiz
Operations Management
Product Development
Nike
Operations Management in Manufacturing
Lab
Quiz
Operations Management for Service Providers
Producing for Quality
Outsourcing
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
How to Build a BMW
Career Opportunities
Wanted: Problem Solvers and Creative
Thinkers
Ethics Angle aacsb
Who's Getting Fat from Fast Food?
Team-Building Skills aacsb
Growing Accustomed to Your Fit
The Global View aacsb
What's the State of Homeland Job Security?
Business Plan Project
Group Report: Products and
Production
Customers
What Is Marketing?
The Marketing Concept
Marketing Strategy
Selecting a Target Market
The Marketing Mix
Developing a Product
Nike173
Quiz175
Pricing a Product175
Lab176
Lab176
Lab177
Placing a Product
Nike
Quiz
Promoting a Product
Marketing Robosapien
Customer-Relationship Management
The Product Life Cycle
Life Cycle and the Changing Marketing Mix
Lab
The Marketing Environment
The Political and Regulatory Environment
The Economic Environment
The Competitive Environment
The Technological Environment
The Social and Cultural Environment
Consumer Behavior
The Buying Process
Influences on Buying Behavior
Careers in Marketing
Advertising
Brand and Product Management
Marketing Research
Supply Chain and Logistics Management
Retailing
Sales
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
The Economics of Online Annoyance
Career Opportunities
So Many Choices
Ethics Angle aacsb
A ``Late Fee'' by Any Other Name
Team-Building Skills aacsb
Build a Better iPod and They Will Listen
The Global View aacsb
Made in China—Why Not Sell in China?
Business Plan Project
Group Report: Marketing
Plan
The Globalization of Business
Why Do Nations Trade?
Lab
How Do We Measure Trade Between Nations?
Opportunities in International Business
Importing and Exporting
Licensing and Franchising
Contract Manufacturing and Outsourcing
Strategic Alliances and Joint Ventures
Foreign Direct Investment and Subsidiaries
Multinational Corporations
Quiz
Nike
The Global Business Environment
The Cultural Environment
Lab
Nike
The Economic Environment
The Legal and Regulatory Environment
Quiz
Trade Controls
Lab
The Pros and Cons of Trade Controls
Reducing International Trade Barriers
Preparing for a Career in International Business
Quiz
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Keeping Current About Currency
Career Opportunities aacsb
Broadening Your Business Horizons
Ethics Angle aacsb
The Right, Wrong, and Wisdom of Dumping and
Subsidizing
Team-Building Skills aacsb
Three Little Words: The China Price
The Global View aacsb
Go East, Young Job Seeker
Business Plan Project
Group Report: Global
Issues
The Role of Accounting
Fields of Accounting
Lab
Who Uses Financial Accounting Information?
Understanding Financial Statements
The Functions of Financial Statements
The Income Statement
Lab
Lab
The Balance Sheet
Quiz
Accrual Accounting
Accrual-Basis Financial Statements
Nike
Nike
Nike
Lab
Quiz
Financial Statement Analysis
The Comparative Income Statement
Ratio Analysis
What Have the Ratios Told Us?
Nike
Challenges Facing the Accounting Profession
Quiz
Careers in Accounting
Job Prospects
Where We're Headed
Summary of Learning Objectives
Questions and Problems
Learning on the Web aacsb
Discounting Retailers
Career Opportunities
Is a Career in Accounting for You?
Ethics Angle aacsb
Counting Earnings Before They Hatch
Team-Building Skills aacsb
Taking Stock of Ratios
The Global View aacsb
Why Aren't Shoes Made in the USA?
Business Plan Project
Business Plan Project
Group Report: Estimating
Sales
The Functions of Money
Medium of Exchange
Measure of Value
Store of Value
The Money Supply
Financial Institutions
Depository and Nondepository Institutions
Financial Services
Bank Regulation
How Banks Expand the Money Supply
Quiz
The Federal Reserve System
The Tools of the Fed
The Banker's Bank and the Government's Banker
The Role of the Financial Manager
Financing a New Company
Nike
Lab
Seeking Out Private Investors
Going Public
Quiz
Understanding Securities Market
Primary and Secondary Markets and Stock Exchanges
Regulating Securities Markets: The SEC
Measuring Market Performance: Market Indexes
How to Read a Stock Listing
Nike
Financing the Going Concern
Stock
Bonds
Choosing Your Financing Method
Careers in Finance
Positions in Commercial Banking
Positions in Corporate Finance
Positions in the Investment Industry
Graduate Education and Certification
Quiz
Where We're Headed
Summary of Learning Objectives
Technology
Data Versus Information
Information Systems
Managing Data
Data and Databases
Quiz
Types of Information Systems
Operations Support Systems
Management Support Systems
Lab
Nike
Quiz
Computer Networks
Data Communication Networks
The Internet and the World Wide Web
Intranets and Extranets
E-Commerce
Lab
Security Issues and Electronic Communication
Data Security
Revenue Theft
Risks to Customers
Shoring Up Security and Building Trust
Careers in Information Management
Summary of Learning Objectives
Questions and Problems
Learning on the Web
Taking Care of Your Cyber Health
Career Opportunities
Could You Manage a Job in IT or IS?
Ethics Angle aacsb
Campus Commando or Common Criminal
Team-Building Skills aacsb
CampusCupid.com
The Global View aacsb
``Hong Kong=mTraditional Chinese
Business Plan Project
Group Writing Assignment: Final Plan
Includes bibliographical references and index.
9780132367325 0132367327 9780131403659 (pbk.) 0131403656 (pbk.)
2006039180
Business.
Economics.
Industrial management.
650 / COL