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Marketing / G. B. Giles.

By: Series: The M. & E. handbook seriesPublication details: London : Macdonald & Evans, c1990.Edition: 5th editionDescription: x, 294 p. ; 22 cmISBN:
  • 0712110224
Subject(s): DDC classification:
  • 658.8 20 GIL
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Agriculture and Animal Sciences Library 658.8 GIL 1 (Browse shelf(Opens below)) 1 Available 0028393
Book Open Access Book Open Access Agriculture and Animal Sciences Library 658.8 GIL 2 (Browse shelf(Opens below)) 2 Available 0028394
Book Open Access Book Open Access Agriculture and Animal Sciences Library 658.8 GIL 3 (Browse shelf(Opens below)) 3 Available 0028395
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658.8 FAR 79 Marketing essentials / 658.8 GIL 1 Marketing / 658.8 GIL 2 Marketing / 658.8 GIL 3 Marketing / 658.8 KOT 1 Marketing : an introduction / 658.8 MAR 1 Marketing / 658.8 VER 1 Marketing fundamentals /

CONTENTS

PART ONE: WHAT IS MARKETING ABOUT?
Marketing defined
Consumer behavior
Marketing research

PART TWO: PRODUCT POLICY AND MARKETING MIX
Product policy and planning
pricing and demand
Advertising and promotion: objectives and institutions
Advertising and promotion: campaign planning and evaluation

PART THREE: ORGANISATION FOR MARKETING
Organization and control
channels of distribution
sales management
specific markets: the marketing of industrial goods and services
International marketing

Includes index

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