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Retail management : a strategic approach / Barry Berman, Joel R. Evans.

By: Contributor(s): Publication details: Upper Saddle River, NJ : Prentice Hall, c2004.Edition: 9th editionDescription: xxiii, 584 p. : col. ill. ; 29 cmISBN:
  • 0131009443
Subject(s): DDC classification:
  • 658.87 23 BER
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 658.87 BER 1 (Browse shelf(Opens below)) 1 Available BUML23112466



Content
Part One . An Overview of Strategic Retail management
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic planning retailing

Part Two. Situation Analysis
4. Retail Institutions by Ownership
5. Retail institutions by Store-based Strategy mix
6. Web, nonstore-based and other forms of nontraditional retailing

Part Three. Targeting Customers and Gathering Information
7. Identifying and Understanding consumers
8. Information Gathering and Processing in Retailing

Part Four. Choosing a Store Location
9. Trading- Area Analysis
10. Site Selection

Part Five . managing a Retail Business
11. Retailing Organization and Human Resources Management
12. Operations Management: Financial Dimensions
13. Operations management: Operational Dimensions

Part Six. Merchandise Management and Pricing
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in retailing

Part Seven. Communicating with customer
18. Establishing and Maintaining a retail image
19. Promotional Strategy


Part Eight. Putting it Altogether
20. Integrating and Controlling the Retail Strategy.

Includes bibliographical references and indexes P. 556-578

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