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Berman, Barry.

Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 9th edition. - Upper Saddle River, NJ : Prentice Hall, c2004. - xxiii, 584 p. : col. ill. ; 29 cm.



Content
Part One . An Overview of Strategic Retail management
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic planning retailing

Part Two. Situation Analysis
4. Retail Institutions by Ownership
5. Retail institutions by Store-based Strategy mix
6. Web, nonstore-based and other forms of nontraditional retailing

Part Three. Targeting Customers and Gathering Information
7. Identifying and Understanding consumers
8. Information Gathering and Processing in Retailing

Part Four. Choosing a Store Location
9. Trading- Area Analysis
10. Site Selection

Part Five . managing a Retail Business
11. Retailing Organization and Human Resources Management
12. Operations Management: Financial Dimensions
13. Operations management: Operational Dimensions

Part Six. Merchandise Management and Pricing
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in retailing

Part Seven. Communicating with customer
18. Establishing and Maintaining a retail image
19. Promotional Strategy


Part Eight. Putting it Altogether
20. Integrating and Controlling the Retail Strategy.


Includes bibliographical references and indexes P. 556-578

ISBN: 0131009443

Subjects--Topical Terms:
Retail trade Management.

Dewey Class. No.: 658.87 / BER