The direct marketer's idea book / Martin Gross.
Publication details: New York : American Management Association, c1989.Description: xvi, 240 p. ; 24 cmISBN:- 0814459471
- 658.84 22 GRO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book Open Access
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Engineering Library | 658.84 GRO (Browse shelf(Opens below)) | 1 | Available | BUML24080190 |
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| 658.8342 PET 1 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. | 658.8342 SCH 1 Consumer behavior / | 658.8342 WEL 1 Consumer behavior / | 658.84 GRO The direct marketer's idea book / | 658.84 TUR 1 Electronic Commerce 2002 / | 658.85 ALE 1 Non-manipulative selling / | 658.85 CLA 1 Professional selling : a relationship approach / |
Chapter 1. Words to the wise: Creative copy strategies
Chapter 2. Winning strategies for managing consumers, competition, and markets
Chapter 3. Smart tactics to maintain your edge
Chapter 4. Achieving maximum profits
Chapter 5. Promoting financial services through direct marketing
Chapter 6. Brainstorming tips for better ideas
Chapter 7. Direct mail diagnosis: on the road to better performance
Chapter 8. Improve your job, enhance career
Chapter 9. Back to the future: classics of direct marketing
Includes index.
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