The direct marketer's idea book / (Record no. 4180)

MARC details
000 -LEADER
fixed length control field 01213pam a2200241 a 4500
001 - CONTROL NUMBER
control field 4330933
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240820120910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 890112s1989 nyu 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 88048043
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814459471
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging eng
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Edition number 22
Item number GRO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gross, Martin.
245 14 - TITLE STATEMENT
Title The direct marketer's idea book /
Statement of responsibility, etc. Martin Gross.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. American Management Association,
Date of publication, distribution, etc. c1989.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 240 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Chapter 1. Words to the wise: Creative copy strategies<br/><br/>Chapter 2. Winning strategies for managing consumers, competition, and markets<br/><br/>Chapter 3. Smart tactics to maintain your edge<br/><br/>Chapter 4. Achieving maximum profits<br/><br/>Chapter 5. Promoting financial services through direct marketing<br/><br/>Chapter 6. Brainstorming tips for better ideas<br/><br/>Chapter 7. Direct mail diagnosis: on the road to better performance <br/><br/>Chapter 8. Improve your job, enhance career<br/><br/>Chapter 9. Back to the future: classics of direct marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Classification part 658.84
Item part 1
Call number prefix GRO
Call number suffix 658.84 GRO
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Engineering Library Engineering Library 06/18/2021 Donation 0023607   658.84 GRO BUML24080190 06/18/2021 1 06/18/2021 Book Open Access