The direct marketer's idea book /
Gross, Martin.
The direct marketer's idea book / Martin Gross. - New York : American Management Association, c1989. - xvi, 240 p. ; 24 cm.
Chapter 1. Words to the wise: Creative copy strategies
Chapter 2. Winning strategies for managing consumers, competition, and markets
Chapter 3. Smart tactics to maintain your edge
Chapter 4. Achieving maximum profits
Chapter 5. Promoting financial services through direct marketing
Chapter 6. Brainstorming tips for better ideas
Chapter 7. Direct mail diagnosis: on the road to better performance
Chapter 8. Improve your job, enhance career
Chapter 9. Back to the future: classics of direct marketing
Includes index.
0814459471
88048043
Direct marketing.
658.84 / GRO
The direct marketer's idea book / Martin Gross. - New York : American Management Association, c1989. - xvi, 240 p. ; 24 cm.
Chapter 1. Words to the wise: Creative copy strategies
Chapter 2. Winning strategies for managing consumers, competition, and markets
Chapter 3. Smart tactics to maintain your edge
Chapter 4. Achieving maximum profits
Chapter 5. Promoting financial services through direct marketing
Chapter 6. Brainstorming tips for better ideas
Chapter 7. Direct mail diagnosis: on the road to better performance
Chapter 8. Improve your job, enhance career
Chapter 9. Back to the future: classics of direct marketing
Includes index.
0814459471
88048043
Direct marketing.
658.84 / GRO