Current perspectives in mass communication research / F. Gerald Kline and Phillip J. Tichenor, volume editors.
Series: Sage annual reviews of communication research, v. 1Publication details: Beverly Hills [Calif.] ; London : Sage Publications, c1972.Description: 320 p. : ill. ; 25 cmISBN:- 0803901712
- 301.1607 22 CUR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 301.1607 CUR 1 (Browse shelf(Opens below)) | 1 | Available | BUML23090858 |
Contents;
1. Theory in mass communication research
2. Gatekeeping: Mass media systems
3. Mass communication
4. The interpersonal context of mass communication
5. The socialization perspective and communication behavior
6. Mass communication in political campaigns
7. The communication environment of the urban poor
8. Mass media portrayal - Sex and violence
9. Environment and communication
Bibliography : p. 297-308 . _ Index : p. 309-320.
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