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Current perspectives in mass communication research / F. Gerald Kline and Phillip J. Tichenor, volume editors.

Contributor(s): Series: Sage annual reviews of communication research, v. 1Publication details: Beverly Hills [Calif.] ; London : Sage Publications, c1972.Description: 320 p. : ill. ; 25 cmISBN:
  • 0803901712
Subject(s): DDC classification:
  • 301.1607 22 CUR
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Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 301.1607 CUR 1 (Browse shelf(Opens below)) 1 Available BUML23090858

Contents;

1. Theory in mass communication research

2. Gatekeeping: Mass media systems

3. Mass communication

4. The interpersonal context of mass communication

5. The socialization perspective and communication behavior

6. Mass communication in political campaigns

7. The communication environment of the urban poor

8. Mass media portrayal - Sex and violence

9. Environment and communication

Bibliography : p. 297-308 . _ Index : p. 309-320.

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