Managing corporate communication / Harry Irwin & Elizabeth More.

Contents;

1. Corporate communication today
The modern view of communication
Corporate communication
Communication policy and communication strategy
An overview of corporate communication
etc.

2. Personal corporate communication
Myths and realities
Characteristics of personal interactions in corporate settings
Relational competency
Some attributes of relational competency
etc.

3. Internal corporate communication
Organizational communication
Employee communication
Corporate health communication
Corporate risk communication
etc.

4. Corporate communication and the external environment
Interorganisational corporate communication
Communication with publics
Issues communication
Publicity and advertising
etc.

5. Corporate communication and the new media
Key developments in telecommunications and computing
Opportunities and problems with new media
Multimedia opportunities
The complexity of new media in corporate communication
etc.

6. Intercultural corporate communication
Sharing meanings across cultural boundaries
Dimensions of cultural difference
Learning to manage difference
etc.

7. Communication and technology transfer
Technology transfer
A communication model of technology transfer transfer
Technocultures, communication and international technology transfer
The communication dimension of networks and strategic alliances
etc.

8. Corporate communication, politics and change
Communication and change
Some key challenges in managing corporate change
The need for multiple perspectives
Corporate communication ethics
etc.

Bibliographical references : p. 216-234 . _ Index : p. 235-246.