MARC details
| 000 -LEADER |
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| fixed length control field |
02730nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240130095246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
940223s1994 at a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781863735025 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
186373502X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)30879341 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BUL |
| Transcribing agency |
BUL |
| Modifying agency |
BUL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Edition number |
23 |
| Item number |
IRW |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Irwin, Harry. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managing corporate communication / |
| Statement of responsibility, etc. |
Harry Irwin & Elizabeth More. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
St. Leonards, NSW, Australia : |
| Name of publisher, distributor, etc. |
Allen & Unwin, |
| Date of publication, distribution, etc. |
c1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 246 p. ; |
| Dimensions |
22 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Allen & Unwin business and management series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Contents;<br/><br/>1. Corporate communication today <br/>The modern view of communication <br/>Corporate communication <br/>Communication policy and communication strategy <br/>An overview of corporate communication <br/>etc.<br/><br/>2. Personal corporate communication <br/>Myths and realities <br/>Characteristics of personal interactions in corporate settings <br/>Relational competency <br/>Some attributes of relational competency <br/>etc.<br/><br/>3. Internal corporate communication <br/>Organizational communication <br/>Employee communication <br/>Corporate health communication <br/>Corporate risk communication <br/>etc.<br/><br/>4. Corporate communication and the external environment <br/>Interorganisational corporate communication <br/>Communication with publics <br/>Issues communication <br/>Publicity and advertising <br/>etc.<br/><br/>5. Corporate communication and the new media <br/>Key developments in telecommunications and computing <br/>Opportunities and problems with new media <br/>Multimedia opportunities <br/>The complexity of new media in corporate communication <br/>etc.<br/><br/>6. Intercultural corporate communication <br/>Sharing meanings across cultural boundaries <br/>Dimensions of cultural difference <br/>Learning to manage difference <br/>etc.<br/><br/>7. Communication and technology transfer <br/>Technology transfer <br/>A communication model of technology transfer transfer <br/>Technocultures, communication and international technology transfer <br/>The communication dimension of networks and strategic alliances <br/>etc.<br/><br/>8. Corporate communication, politics and change <br/>Communication and change <br/>Some key challenges in managing corporate change <br/>The need for multiple perspectives <br/>Corporate communication ethics <br/>etc.<br/><br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliographical references : p. 216-234 . _ Index : p. 235-246. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in management |
| Geographic subdivision |
Australia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in organizations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporations |
| Geographic subdivision |
Australia |
| General subdivision |
Communication systems. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
More, E. A. |
| Fuller form of name |
(Elizabeth A.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book Open Access |
| Classification part |
658.45 |
| Item part |
1 |
| Call number prefix |
IRW |
| Call number suffix |
658.45 IRW |
