Small business management : an entrepreneurial emphasis / Justin G. Longenecker, Carlos W. Moore, J. William Petty.
Publication details: Cincinnati : South-Western College Pub., c2000.Edition: 11th editionDescription: xxxi, 701 p. : col. ill. ; 26 cmISBN:- 0538890150
- 658.022 22 LON
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Engineering Library | 658.022 LON 1 (Browse shelf(Opens below)) | 1 | Available | 0014497 | |
Book Closed Access | Natural Resources and Environmental Sciences Library | 658.022 LON (Browse shelf(Opens below)) | 1 | Available | 0009957 |
PART 1. ENTREPRENEURIAL OPPORTUNITIES
1. Entrepreneurship in the new millennium
2. Family business opportunities
3. Franchising opportunities
4. Start-up and buyout opportunities
5. Competitive advantage and market-place
PART 2. DEVELOPING THE NEW VENTURE BUSINESS PLAN
6. The role of the business plan
7. Developing the marketing plan
8. Selecting the management team and form of organization
9. Selecting a location and planning the facilities
10. Accounting statements and financial requirements
11. Finding sources of financing
PART 3. SMALL BUSINESS MARKETING
12. Customer loyalty and product strategy
13. Pricing and credit strategies
14. Promotional strategy
15. Distribution channels and global markets
PART 4. MANAGING SMALL BUSINESS OPERATIONS
16. Social and ethical issues
17. Professional management
18. Managing human resources
19. Quality management and the operations process
20. Managing computer-based technology
PART 5. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM
21. Evaluating financial performance
22. Managing the firm's assets
23. Risk and insurance
24. Exit strategies and beyond
Includes bibliographical references (p. 665-673) and index.
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