Small business management : (Record no. 5389)

MARC details
000 -LEADER
fixed length control field 02147pam a22002774a 4500
001 - CONTROL NUMBER
control field 2157834
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210720110535.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990420s2000 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99029259
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538890150
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 99029259
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging eng
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.022
Edition number 22
Item number LON
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Longenecker, Justin G.
Fuller form of name (Justin Gooderl),
Dates associated with a name 1917-2005.
245 10 - TITLE STATEMENT
Title Small business management :
Remainder of title an entrepreneurial emphasis /
Statement of responsibility, etc. Justin G. Longenecker, Carlos W. Moore, J. William Petty.
250 ## - EDITION STATEMENT
Edition statement 11th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati :
Name of publisher, distributor, etc. South-Western College Pub.,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 701 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note PART 1. ENTREPRENEURIAL OPPORTUNITIES<br/>1. Entrepreneurship in the new millennium<br/>2. Family business opportunities<br/>3. Franchising opportunities<br/>4. Start-up and buyout opportunities<br/>5. Competitive advantage and market-place<br/><br/>PART 2. DEVELOPING THE NEW VENTURE BUSINESS PLAN<br/>6. The role of the business plan <br/>7. Developing the marketing plan<br/>8. Selecting the management team and form of organization <br/>9. Selecting a location and planning the facilities<br/>10. Accounting statements and financial requirements<br/>11. Finding sources of financing<br/><br/>PART 3. SMALL BUSINESS MARKETING<br/>12. Customer loyalty and product strategy<br/>13. Pricing and credit strategies<br/>14. Promotional strategy<br/>15. Distribution channels and global markets<br/><br/>PART 4. MANAGING SMALL BUSINESS OPERATIONS <br/>16. Social and ethical issues <br/>17. Professional management<br/>18. Managing human resources<br/>19. Quality management and the operations process<br/>20. Managing computer-based technology<br/><br/>PART 5. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM<br/>21. Evaluating financial performance<br/>22. Managing the firm's assets<br/>23. Risk and insurance<br/>24. Exit strategies and beyond<br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 665-673) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moore, Carlos W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Petty, J. William,
Dates associated with a name 1942-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Closed Access
Edition 11th edition
Classification part 658.022
Item part 1
Call number prefix LON
Call number suffix 658.022 LON
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Engineering Library Engineering Library 07/20/2021 Donation   658.022 LON 1 0014497 07/20/2021 1 07/20/2021 Book Closed Access
    Dewey Decimal Classification     Natural Resources and Environmental Sciences Library Natural Resources and Environmental Sciences Library 02/10/2022 Donation   658.022 LON 0009957 02/10/2022 1 02/10/2022 Book Closed Access