Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
Publication details: Upper saddle river, New York : Pearson, c2007Edition: 9th editionDescription: xix, (various pagings) : col. ill. ; 26 cmISBN:- 013237093
- 9780132370936
- 22 658.8342 SCH
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Engineering Library | 658.8342 SCH 1 (Browse shelf(Opens below)) | 1 | Available | 0013250 |
PART ONE: INTRODUCTION
Chapter 1. Consumer behavior: Its origin and strategic applications
Chapter 2. Consumer research
Chapter 3. Market segmentation
PART TWO: THE CONSUMER AS AN INDIVIDUAL
Chapter 4. Consumer motivation
Chapter 5. Personality and consumer behavior
Chapter 6. Consumer perception
Chapter 7. Consumer learning
Chapter 8. Consumer attitude formation and change
Chapter 9. Communication and consumer behavior
PART THREE: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
Chapter 10. Reference groups and family influences
Chapter 11. Social class and consumer behavior
Chapter 12. The influence of culture on consumer behavior
Chapter 13. Subcultures and consumer behavior
Chapter 14. Cross-cultural consumer behavior: An international perspective
Chapter 15. Consumer influence and the diffusion and innovation
Chapter 16. Consumer decision making
Includes index
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