Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

By: Contributor(s): Publication details: Upper saddle river, New York : Pearson, c2007Edition: 9th editionDescription: xix, (various pagings) : col. ill. ; 26 cmISBN:
  • 013237093
  • 9780132370936
Subject(s): DDC classification:
  • 22 658.8342 SCH
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 658.8342 SCH 1 (Browse shelf(Opens below)) 1 Available 0013250

PART ONE: INTRODUCTION
Chapter 1. Consumer behavior: Its origin and strategic applications

Chapter 2. Consumer research

Chapter 3. Market segmentation

PART TWO: THE CONSUMER AS AN INDIVIDUAL
Chapter 4. Consumer motivation

Chapter 5. Personality and consumer behavior

Chapter 6. Consumer perception

Chapter 7. Consumer learning

Chapter 8. Consumer attitude formation and change

Chapter 9. Communication and consumer behavior

PART THREE: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
Chapter 10. Reference groups and family influences

Chapter 11. Social class and consumer behavior

Chapter 12. The influence of culture on consumer behavior

Chapter 13. Subcultures and consumer behavior

Chapter 14. Cross-cultural consumer behavior: An international perspective

Chapter 15. Consumer influence and the diffusion and innovation

Chapter 16. Consumer decision making

Includes index

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