AS Level for Edexecel Applied business / Rob Dransfield, Dave Needham
Publication details: Oxford : Heinemann, c2005Edition: 1st editionDescription: v, 201p. : col. ill. 27 cmISBN:- 0435401130
- 9780435401139
- 22 650 DRA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 650 DRA (Browse shelf(Opens below)) | 1 | Available | BUML24011417 |
Unit 1. Investigating people at work.
1.1 Business aims, objectives, aims and organization
1.2 How businesses obtain employees
1.3 How businesses motivate employees
1.4 How people are influenced at work
Unit 2. Investigating business
2.1 Business planning
2.2 Managing business activities
2.3 Financial management in business
2.4 The use of software to aid decision-making
Unit 3. Investigating marketing
3.1 Identifying marketing aims and objectives
3.2 Using appropriate methods of market research
3.3 Choosing an appropriate market mix
3.4 Other factors influencing market mix
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