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AS Level for Edexecel Applied business / Rob Dransfield, Dave Needham

By: Contributor(s): Publication details: Oxford : Heinemann, c2005Edition: 1st editionDescription: v, 201p. : col. ill. 27 cmISBN:
  • 0435401130
  • 9780435401139
Subject(s): DDC classification:
  • 22 650 DRA
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 650 DRA (Browse shelf(Opens below)) 1 Available BUML24011417

Unit 1. Investigating people at work.
1.1 Business aims, objectives, aims and organization
1.2 How businesses obtain employees
1.3 How businesses motivate employees
1.4 How people are influenced at work

Unit 2. Investigating business
2.1 Business planning
2.2 Managing business activities
2.3 Financial management in business
2.4 The use of software to aid decision-making

Unit 3. Investigating marketing
3.1 Identifying marketing aims and objectives
3.2 Using appropriate methods of market research
3.3 Choosing an appropriate market mix
3.4 Other factors influencing market mix

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