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Consumer behavior / William D. Wells, David Prensky. by
Publication details: New York : J. Wiley, c1996
Availability: Items available for loan: Engineering Library (1)Call number: 658.8342 WEL 1.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th edition
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Engineering Library (1)Call number: 658.8342 PET 1.

Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf. by Series: The Wiley series in marketing
Edition: 2nd ed.
Publication details: New York : Wiley, c1983
Availability: Items available for loan: Engineering Library (1)Call number: 658.8/342 ZAL 1.

Getting into your customer's head : 8 secret roles of selling your competitors don't know / Kevin Davis. by
Edition: 1st ed.
Publication details: New York : Times Business, c1996
Availability: Items available for loan: Engineering Library (1)Call number: 658.85 DAV 1.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
Edition: 2nd ed.
Publication details: Boston : Houghton Mifflin, c2001
Availability: Items available for loan: Engineering Library (1)Call number: 658.8342 HOY 1.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
Edition: 4th edition
Publication details: Boston : Houghton Mifflin, c2007
Availability: Items available for loan: Engineering Library (1)Call number: 658.8342 HOY 1.

Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico. by
Edition: 3rd ed.
Publication details: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002
Availability: Items available for loan: Natural Resources and Environmental Sciences Library (1)Call number: 658.8ZIK.

Microeconomics and behavior / Robert H. Frank. by
Edition: 2nd ed.
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Natural Resources and Environmental Sciences Library (1)Call number: 338.5 FRA.

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