Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

CONTENTS

UNDERSTANDING CONSUMER BEHAVIOR
Introduction
Defining Consumer Behaviour
What affects Consumer behaviour
who benefits from the study of consumer behaviour
e.tc

DEVELOPING AND USING INFORMATION ABOUT CONSUMER BEHAVIOR
Introduction
Consumer behaviour research methods
Types of consumer researchers
primary versus secondary data
e.tc

MOTIVATION, ABILITY AND OPPORTUNITY
Introduction
consumer motivation and its effects
what affects motivation
consumer ability: resources to act
e.tc

EXPOSURE, ATTENTION AND PERCEPTION
Introduction
exposure
attention
perception
e.tc

KNOWLDGE AND UNDERSTANDING
Introduction
knowledge
knowledge structure
using knowledge to understand
e.tc

ATTITUDES BASED ON HIGH CONSUMER EFFORT
Introduction
what are attitudes
forming and changing attitudes
e.tc

ATTITUDES BASED ON LOW CONSUMER EFFORT
Introduction
high-effort versus low-effort routes to persuasion
cognitive bases of attitudes when consumer effort is low
e.tc

MEMORY AND RETRIEVAL
Introduction
what is memory
what are the types of memory
how memory is enhanced
e.tc

PROBLEM RECOGNITION AND INFORMATION SEARCH
Introduction
problem recognition
internal search: searching for information from memory
e.tc

JUDGEMENT AND DECISION MAKING BASED ON HIGH CONSUMER EFFORT
Introduction
High-effort decision-making processes
high-effort thought- based decisions
e.tc

JUDGEMENT AND DECISION MAKING BASED ON LOW COSUMER EFFORT
Introduction
low effort judgement processes
low-effort decision-making processes
e.tc

POST-DECISION PROCESSES
Introduction
post-decision dissonance
how do consumers make satisfaction or dissatisfaction judgements
e.tc

REGIONAL, ETHINIC AND RELIGIOUS INFLUENCES ON CONSUMER BEHAVIOUR
Introduction
regional influences
ethic influences
religious influences
e.tc

SOCIAL CLASS INFLUENCES ON CONSUMER BEHAVIOUR
Introduction
social class
how social class changes over time
how does social class affect consumption
e.tc

AGE, GENDER, AND HOUSEHOLD INFLUENCES ON CONSUMER BEHAVIOR
Introduction
how age affects consumer behaviour
how the household influences consumer behaviour
e.tc

SOCIAL INFLUENCE
Introduction
general sources of influence
special sources of influence
e.tc

PSYCHOGRAPHICS: VALUES, PERSONALITY, AND LIFE STYLES
Introduction
values
personality
lifestyles
e.tc

SYMBOLIC CONSUMER BEHAVIOR
Introduction
sources and functions of symbolic meaning
special possessions
e.tc

ADOPTION OF RESISTANCE TO, AND DIFFUSION OF INNOVATIONS
Introduction
innovations
adoption of innovations and resistance to adoption
e.tc

CONSUMERISM AND PUBLIC POLICY ISSUES
Introduction
what is consumerism
groups involved with public policy and consumerism
e.tc

THE DARK SIDE OF CONSUMER BEHAVIOR AND MARKETING
Introduction
Deviant consumer behaviour
negative effects of marketing
e.tc

Includes bibliographical references (p. 563-641) and indexes.