Business essentials / Ronald J.Ebert, Ricky WGriffin.
Publication details: New Jersey : Prentice hall, c2000.Edition: 3rd editionDescription: xxi, 501 p. : col. ill. ; 28 cmISBN:- 9780130842558
- 0130842559
- 23 658 EBE
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Engineering Library | 658 EBE 1 (Browse shelf(Opens below)) | 1 | Available | BUML24011083 | |
Book Closed Access | Engineering Library | 658 EBE 2 (Browse shelf(Opens below)) | 2 | Available | BUML24011084 |
Contents;
Part 1: Introducing the contemporary business environment
1. Understanding the U.S. business system
2. Conducting business in the United States
3. Understanding the global context of business
4. Conducting business ethically and responsibly
Part 2: Understanding the business of managing
5. Managing the business enterprise h
6. Organizing the business enterprise
7. Understanding entrepreneurship and the small business
Part 3: Understanding people in organizations
8. Motivating , satisfying, and leading employees
9. Managing human resources and labor relations
Part 4: Understanding principles of marketing
10. Understanding marketing processes and consumer behavior
11. Developing and pricing products
12. Promoting and distributing products
Part 5: Managing operations and information
13. Managing production and improving quality
14. Understanding accounting and information systems
Part 6: Understanding financial issues
15. Understanding money and banking
16. Understanding securities and investments
Glossary : p. 482-490 . _ Name index : p. 491-494 . _ Subject index : p. 495-501.
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