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Ebert Ronald J.

Business essentials / Ronald J.Ebert, Ricky WGriffin. - 3rd edition - New Jersey : Prentice hall, c2000. - xxi, 501 p. : col. ill. ; 28 cm.

Contents;

Part 1: Introducing the contemporary business environment
1. Understanding the U.S. business system
2. Conducting business in the United States
3. Understanding the global context of business
4. Conducting business ethically and responsibly

Part 2: Understanding the business of managing
5. Managing the business enterprise h
6. Organizing the business enterprise
7. Understanding entrepreneurship and the small business

Part 3: Understanding people in organizations
8. Motivating , satisfying, and leading employees
9. Managing human resources and labor relations

Part 4: Understanding principles of marketing
10. Understanding marketing processes and consumer behavior
11. Developing and pricing products
12. Promoting and distributing products

Part 5: Managing operations and information
13. Managing production and improving quality
14. Understanding accounting and information systems

Part 6: Understanding financial issues
15. Understanding money and banking
16. Understanding securities and investments



Glossary : p. 482-490 . _ Name index : p. 491-494 . _ Subject index : p. 495-501.

ISBN: 9780130842558 0130842559

Subjects--Topical Terms:
Business enterprises
Industrial management

Dewey Class. No.: 658 / EBE