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Managerial economics / Mark Hirschey, Eric Bentzen, Carten Scheibye

By: Publisher: Australia ; Brazil : Cengage, c2019Edition: 15th editionDescription: xiv, 796 p. : ill. ; 26 cmISBN:
  • 9781473758353
Subject(s): DDC classification:
  • 330 22 HIR
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Management Sciences Library 330 HIR 1 (Browse shelf(Opens below)) 1 Available PALL23090376
Book Closed Access Book Closed Access Management Sciences Library 330 HIR 2 (Browse shelf(Opens below)) 2 Available PALL23090377
Book Closed Access Book Closed Access Management Sciences Library 330 HIR 3 (Browse shelf(Opens below)) 3 Available PALL23090378

Contents;

Part 1. Overview of Managerial economics
Chapter 1. Nature and Scope of Managerial economics
Chapter 2. Economic Optimization
Chapter 3. Demand and Supply

Part 2.Demand Analysi and Estimation
4. Demand analysis
5. Demand Estimation
6. Forecasting

Part 3. Production and Competitive Markets
Chapter 7. Production Analysis
Chapter 8. Cost Analysis and Estimation
Chapter 9. Linear Programming
Chapter 10. Competitive Markets
Chapter 11. Performance and Strategy in Competitive

Part 4. Imperfect Competition
Chapter 12. Monopoly and Monospony
Chapter 13. Monopolistic Competition Competition and Oligopoly
Chapter 14. Game Theory and Competitive Strategy
Chapter 15. Pricing Practices

Part 5. Long-Term Investment Decisions
Chapter 16. Risk Analysis
Chapter 17. Capital Budgeting
Chapter 18. Organization Structure and Corporate Governance
Chapter 19. Government in the Market Economy

Appendices

Index : p. 400-410

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