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Hirschey, Mark

Managerial economics / Mark Hirschey, Eric Bentzen, Carten Scheibye - 15th edition. - xiv, 796 p. : ill. ; 26 cm

Contents;

Part 1. Overview of Managerial economics
Chapter 1. Nature and Scope of Managerial economics
Chapter 2. Economic Optimization
Chapter 3. Demand and Supply

Part 2.Demand Analysi and Estimation
4. Demand analysis
5. Demand Estimation
6. Forecasting

Part 3. Production and Competitive Markets
Chapter 7. Production Analysis
Chapter 8. Cost Analysis and Estimation
Chapter 9. Linear Programming
Chapter 10. Competitive Markets
Chapter 11. Performance and Strategy in Competitive

Part 4. Imperfect Competition
Chapter 12. Monopoly and Monospony
Chapter 13. Monopolistic Competition Competition and Oligopoly
Chapter 14. Game Theory and Competitive Strategy
Chapter 15. Pricing Practices

Part 5. Long-Term Investment Decisions
Chapter 16. Risk Analysis
Chapter 17. Capital Budgeting
Chapter 18. Organization Structure and Corporate Governance
Chapter 19. Government in the Market Economy

Appendices


Index : p. 400-410

ISBN: 9781473758353

LCCN: 2014049719

Subjects--Topical Terms:
Managerial economics.

Dewey Class. No.: 330 / HIR