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Entrepreneurship and effective small business management / Norman M. Scarborough, Jeffrey R. Cornwall

Contributor(s): Publication details: Boston ; Columbus : Pearson, c2015Edition: 11th edition, global editionDescription: 936 p. : col. ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1292060611
  • 978129206013
Subject(s): DDC classification:
  • 22 338.04 SCA
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Management Sciences Library 338.04 SCA 1 (Browse shelf(Opens below)) 1 Available PALL23090304
Book Closed Access Book Closed Access Management Sciences Library 338.04 SCA 2 (Browse shelf(Opens below)) 2 Available PALL23090305
Book Closed Access Book Closed Access Management Sciences Library 338.04 SCA 3 (Browse shelf(Opens below)) 3 Available PALL23090306

SECTION I. THE REWARDS AND CHALLENGES OF ENTREPRENEURSHIP
Chapter 1. Entrepreneurs: The driving force behind small business

Chapter 2. Ethics and social responsibility: Doing the right thing

Chapter 3. Creativity and innovation: Keys to entrepreneurial success
Chapter 4. Strategic management and the entrepreneur

SECTION II. LAUNCHING A VENTURE: ENTRY STRATEGIES
Chapter 5. Choosing a form of ownership

Chapter 6. Franchising and the entrepreneur

Chapter 7. Buying an exiting business

Chapter 8. New business planning process feasibility analysis, business modeling and crafting a winning business plan

SECTION III. BUILDING A MARKETING PLAN
Chapter 9. Building a bootstrap marketing plan

Chapter 10. Creative use of advertising and production

Chapter 11. Pricing and credit strategies

Chapter 12. Global marketing strategies

Chapter 13. E-commerce and entrepreneurship

SECTION IV. BUILDING A FINANCIAL PLAN
Chapter 14. Creating a solid financial plan

Chapter 15. Managing cash flow

Chapter 16. Sources of equity financing

Chapter 17. Sources of debt financing

SECTION V. BUILDING AN OPERATING PLAN
Chapter 18. Location, layout and physical facilities

Chapter 19. Supply chain management

Chapter 20. Managing inventory

Chapter 21. Staffing and leading a growing company


SECTION VI. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS AND GOVERNMENT REGULATION
Chapter 22. Management succession and risk management strategies in the family business

Chapter 23. The legal environment: Business law and government regulation

Appendices

Includes index

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