Entrepreneurship and effective small business management / Norman M. Scarborough, Jeffrey R. Cornwall
Publication details: Boston ; Columbus : Pearson, c2015Edition: 11th edition, global editionDescription: 936 p. : col. ill. ; 28 cmContent type:- text
- unmediated
- volume
- 1292060611
- 978129206013
- 22 338.04 SCA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Management Sciences Library | 338.04 SCA 1 (Browse shelf(Opens below)) | 1 | Available | PALL23090304 | |
Book Closed Access | Management Sciences Library | 338.04 SCA 2 (Browse shelf(Opens below)) | 2 | Available | PALL23090305 | |
Book Closed Access | Management Sciences Library | 338.04 SCA 3 (Browse shelf(Opens below)) | 3 | Available | PALL23090306 |
SECTION I. THE REWARDS AND CHALLENGES OF ENTREPRENEURSHIP
Chapter 1. Entrepreneurs: The driving force behind small business
Chapter 2. Ethics and social responsibility: Doing the right thing
Chapter 3. Creativity and innovation: Keys to entrepreneurial success
Chapter 4. Strategic management and the entrepreneur
SECTION II. LAUNCHING A VENTURE: ENTRY STRATEGIES
Chapter 5. Choosing a form of ownership
Chapter 6. Franchising and the entrepreneur
Chapter 7. Buying an exiting business
Chapter 8. New business planning process feasibility analysis, business modeling and crafting a winning business plan
SECTION III. BUILDING A MARKETING PLAN
Chapter 9. Building a bootstrap marketing plan
Chapter 10. Creative use of advertising and production
Chapter 11. Pricing and credit strategies
Chapter 12. Global marketing strategies
Chapter 13. E-commerce and entrepreneurship
SECTION IV. BUILDING A FINANCIAL PLAN
Chapter 14. Creating a solid financial plan
Chapter 15. Managing cash flow
Chapter 16. Sources of equity financing
Chapter 17. Sources of debt financing
SECTION V. BUILDING AN OPERATING PLAN
Chapter 18. Location, layout and physical facilities
Chapter 19. Supply chain management
Chapter 20. Managing inventory
Chapter 21. Staffing and leading a growing company
SECTION VI. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS AND GOVERNMENT REGULATION
Chapter 22. Management succession and risk management strategies in the family business
Chapter 23. The legal environment: Business law and government regulation
Appendices
Includes index
There are no comments on this title.