Excellence in business / Courtland L. Bovee, John V. Thill, Michael H. Mescon.
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Description: xxxiii, 525 p. : col.ill 28 cmISBN:- 0131414380
- 9780131414389
- 658 21 BOV
- HF1008 .M372 2005
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Closed Access
|
Engineering Library | 658 BOV (Browse shelf(Opens below)) | 1 | Available | BUML24011055 |
PART 1. CONDUCTING BUSINESS GLOBAL ECONOMY
Chapter 1. Fundamentals of business and economics
Chapter 2. Ethical and social responsibilities of business
Chapter 3. Competing in the global economy
Chapter 4. Fundamentals of information management, the internet and E-commerce
PART 2. STARTING AND EXPANDING SMALL BUSINESS
Chapter 5. Small business, entrepreneurship, and franchises
Chapter 6. Forms of business ownership and business combination
PART 3. MANAGING A BUSINESS
Chapter 7. Functions and skills management
Chapter 8. Organization and teamwork
Chapter 9. Production of quality goods and services
PART 4. MANAGING EMPLOYEES
Chapter 10. Employee motivation, today's workforce, and labor relations
Chapter 11. Managing human resources
PART 5. DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS
Chapter 12. Fundamentals of marketing, customers, and strategic marketing planning
Chapter 13. Product and pricing strategies
Chapter 14. Distribution strategies
Chapter 15. Promotional strategies
PART 6. MANAGING ACCOUNTING AND FINANCIAL RESOURCES
Chapter 16. Accounting
Chapter 17. Financial management and banking
Chapter 18. Securities
PART 7. FOCUSING ON SPECIAL TOPICS IN BUSINESS
Component Chapter A. The U.S legal system and business law
Component chapter B. Risk management and insurance
Componet Chapter C. Careers in business and the employment search
Includes bibliographical references (p. R-1-R-17) and indexes.
There are no comments on this title.