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Bovée, Courtland L.

Excellence in business / Courtland L. Bovee, John V. Thill, Michael H. Mescon. - Upper Saddle River, NJ : Pearson Prentice Hall, c2005. - xxxiii, 525 p. : col.ill 28 cm.

PART 1. CONDUCTING BUSINESS GLOBAL ECONOMY
Chapter 1. Fundamentals of business and economics

Chapter 2. Ethical and social responsibilities of business

Chapter 3. Competing in the global economy

Chapter 4. Fundamentals of information management, the internet and E-commerce

PART 2. STARTING AND EXPANDING SMALL BUSINESS
Chapter 5. Small business, entrepreneurship, and franchises

Chapter 6. Forms of business ownership and business combination

PART 3. MANAGING A BUSINESS
Chapter 7. Functions and skills management

Chapter 8. Organization and teamwork

Chapter 9. Production of quality goods and services

PART 4. MANAGING EMPLOYEES
Chapter 10. Employee motivation, today's workforce, and labor relations

Chapter 11. Managing human resources

PART 5. DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS
Chapter 12. Fundamentals of marketing, customers, and strategic marketing planning

Chapter 13. Product and pricing strategies

Chapter 14. Distribution strategies

Chapter 15. Promotional strategies

PART 6. MANAGING ACCOUNTING AND FINANCIAL RESOURCES
Chapter 16. Accounting
Chapter 17. Financial management and banking
Chapter 18. Securities

PART 7. FOCUSING ON SPECIAL TOPICS IN BUSINESS
Component Chapter A. The U.S legal system and business law
Component chapter B. Risk management and insurance
Componet Chapter C. Careers in business and the employment search


Includes bibliographical references (p. R-1-R-17) and indexes.

ISBN: 0131414380 9780131414389

LCCN: 2003051733

Subjects--Topical Terms:
Business.
Management--United States.

LC Class. No.: HF1008 / .M372 2005

Dewey Class. No.: 658 / BOV