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Internet marketing : building advantage in the networked economy / Rafi A. Mohammed . . . [et al.]

Contributor(s): Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004.Edition: 2nd editionDescription: xxxi, 743 p. : ill. ; 27 cmISBN:
  • 9780072538427
  • 0072538422 (alk. paper)
Subject(s): DDC classification:
  • 658.84 21 INT
Online resources:
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Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Health Sciences Library 658.84 INT 1 (Browse shelf(Opens below)) 1 Available MBAL22066892
Book Closed Access Book Closed Access Health Sciences Library 658.84 INT 2 (Browse shelf(Opens below)) 2 Available MBAL22066893
Book Closed Access Book Closed Access Health Sciences Library 658.84 INT 3 (Browse shelf(Opens below)) 3 Available MBAL22066894
Book Closed Access Book Closed Access Health Sciences Library 658.84 INT 4 (Browse shelf(Opens below)) 4 Available MBAL22066895
Book Closed Access Book Closed Access Health Sciences Library 658.84 INT 5 (Browse shelf(Opens below)) 5 Available MBAL22066896
Book Closed Access Book Closed Access Management Sciences Library 658.84 INT 1 (Browse shelf(Opens below)) 1 Available 0015970
Book Closed Access Book Closed Access Management Sciences Library 658.84 INT 2 (Browse shelf(Opens below)) 2 Available 0015971
Book Closed Access Book Closed Access Management Sciences Library 658.84 INT 3 (Browse shelf(Opens below)) 3 Available 0015972
Book Closed Access Book Closed Access Management Sciences Library 658.84 INT 4 (Browse shelf(Opens below)) 4 Available 0015973
Book Closed Access Book Closed Access Management Sciences Library 658.84 INT 5 (Browse shelf(Opens below)) 5 Available PALL0015974

Contents;

Part I: Introduction to internet marketing
1. Framing the market opportunity
2. Framing the market opportunity

Part II: Marketing strategy
3. Marketing strategy in internet marketing

Part III: Designing the customer
4. Customer experience

Part IV: Crafting the customer interface
5. Customer interface

Part V: Designing the marketing program
6. Customer relationships
7. Product
8. Pricing
9. Communication
10. Community
11. Distribution
12. Branding
13. Designing the marketspace matrix
14. Designing the marketing program for "The Lord of the rings"

Part VI: Leveraging customer information through technology
15. Customer information systems

Part VII:Evaluating the marketing program
16. Metrics

Includes bibliographical references and index.

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