Internet marketing : (Record no. 7736)

MARC details
000 -LEADER
fixed length control field 01899cam a22002894a 4500
001 - CONTROL NUMBER
control field 13000357
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220718084802.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021113s2004 mau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002043195
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072538427
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072538422 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging eng
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Edition number 21
Item number INT
245 10 - TITLE STATEMENT
Title Internet marketing :
Remainder of title building advantage in the networked economy /
Statement of responsibility, etc. Rafi A. Mohammed . . . [et al.]
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin MarketspaceU,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 743 p. :
Other physical details ill. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Contents;<br/><br/>Part I: Introduction to internet marketing <br/>1. Framing the market opportunity <br/>2. Framing the market opportunity<br/><br/>Part II: Marketing strategy <br/>3. Marketing strategy in internet marketing <br/><br/>Part III: Designing the customer <br/>4. Customer experience <br/><br/>Part IV: Crafting the customer interface <br/>5. Customer interface <br/><br/>Part V: Designing the marketing program <br/>6. Customer relationships <br/>7. Product <br/>8. Pricing <br/>9. Communication <br/>10. Community <br/>11. Distribution <br/>12. Branding <br/>13. Designing the marketspace matrix <br/>14. Designing the marketing program for "The Lord of the rings"<br/><br/>Part VI: Leveraging customer information through technology <br/>15. Customer information systems <br/><br/>Part VII:Evaluating the marketing program <br/>16. Metrics <br/><br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mohammed, Rafi.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0643/2002043195-t.html">http://www.loc.gov/catdir/enhancements/fy0643/2002043195-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0665/2002043195-d.html">http://www.loc.gov/catdir/enhancements/fy0665/2002043195-d.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Closed Access
Edition 2nd edition.
Classification part 658.84
Item part 1
Call number prefix INT
Call number suffix 658.84 INT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Health Sciences Library Health Sciences Library 07/18/2022 Donation   658.84 INT 1 MBAL22066892 07/18/2022 1 07/18/2022 Book Closed Access
    Dewey Decimal Classification     Health Sciences Library Health Sciences Library 07/18/2022 Donation   658.84 INT 2 MBAL22066893 07/18/2022 2 07/18/2022 Book Closed Access
    Dewey Decimal Classification     Health Sciences Library Health Sciences Library 07/18/2022 Donation   658.84 INT 3 MBAL22066894 07/18/2022 3 07/18/2022 Book Closed Access
    Dewey Decimal Classification     Health Sciences Library Health Sciences Library 07/18/2022 Donation   658.84 INT 4 MBAL22066895 07/18/2022 4 07/18/2022 Book Closed Access
    Dewey Decimal Classification     Health Sciences Library Health Sciences Library 07/18/2022 Donation   658.84 INT 5 MBAL22066896 07/18/2022 5 07/18/2022 Book Closed Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/15/2021 Donation   658.84 INT 1 0015970 11/15/2021 1 11/15/2021 Book Closed Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/15/2021 Donation   658.84 INT 2 0015971 11/15/2021 2 11/15/2021 Book Closed Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/15/2021 Donation   658.84 INT 3 0015972 11/15/2021 3 11/15/2021 Book Closed Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/15/2021 Donation   658.84 INT 4 0015973 11/15/2021 4 11/15/2021 Book Closed Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/15/2021 Donation   658.84 INT 5 PALL0015974 11/15/2021 5 11/15/2021 Book Closed Access