Internet marketing : (Record no. 7736)
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000 -LEADER | |
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fixed length control field | 01899cam a22002894a 4500 |
001 - CONTROL NUMBER | |
control field | 13000357 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220718084802.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 021113s2004 mau b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2002043195 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780072538427 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072538422 (alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BUL |
Transcribing agency | BUL |
Modifying agency | BUL |
Language of cataloging | eng |
Description conventions | rda |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 |
Edition number | 21 |
Item number | INT |
245 10 - TITLE STATEMENT | |
Title | Internet marketing : |
Remainder of title | building advantage in the networked economy / |
Statement of responsibility, etc. | Rafi A. Mohammed . . . [et al.] |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | McGraw-Hill/Irwin MarketspaceU, |
Date of publication, distribution, etc. | c2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxi, 743 p. : |
Other physical details | ill. ; |
Dimensions | 27 cm. |
500 ## - GENERAL NOTE | |
General note | Contents;<br/><br/>Part I: Introduction to internet marketing <br/>1. Framing the market opportunity <br/>2. Framing the market opportunity<br/><br/>Part II: Marketing strategy <br/>3. Marketing strategy in internet marketing <br/><br/>Part III: Designing the customer <br/>4. Customer experience <br/><br/>Part IV: Crafting the customer interface <br/>5. Customer interface <br/><br/>Part V: Designing the marketing program <br/>6. Customer relationships <br/>7. Product <br/>8. Pricing <br/>9. Communication <br/>10. Community <br/>11. Distribution <br/>12. Branding <br/>13. Designing the marketspace matrix <br/>14. Designing the marketing program for "The Lord of the rings"<br/><br/>Part VI: Leveraging customer information through technology <br/>15. Customer information systems <br/><br/>Part VII:Evaluating the marketing program <br/>16. Metrics <br/><br/> |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mohammed, Rafi. |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents only |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0643/2002043195-t.html">http://www.loc.gov/catdir/enhancements/fy0643/2002043195-t.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0665/2002043195-d.html">http://www.loc.gov/catdir/enhancements/fy0665/2002043195-d.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book Closed Access |
Edition | 2nd edition. |
Classification part | 658.84 |
Item part | 1 |
Call number prefix | INT |
Call number suffix | 658.84 INT |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Health Sciences Library | Health Sciences Library | 07/18/2022 | Donation | 658.84 INT 1 | MBAL22066892 | 07/18/2022 | 1 | 07/18/2022 | Book Closed Access | |||||
Dewey Decimal Classification | Health Sciences Library | Health Sciences Library | 07/18/2022 | Donation | 658.84 INT 2 | MBAL22066893 | 07/18/2022 | 2 | 07/18/2022 | Book Closed Access | |||||
Dewey Decimal Classification | Health Sciences Library | Health Sciences Library | 07/18/2022 | Donation | 658.84 INT 3 | MBAL22066894 | 07/18/2022 | 3 | 07/18/2022 | Book Closed Access | |||||
Dewey Decimal Classification | Health Sciences Library | Health Sciences Library | 07/18/2022 | Donation | 658.84 INT 4 | MBAL22066895 | 07/18/2022 | 4 | 07/18/2022 | Book Closed Access | |||||
Dewey Decimal Classification | Health Sciences Library | Health Sciences Library | 07/18/2022 | Donation | 658.84 INT 5 | MBAL22066896 | 07/18/2022 | 5 | 07/18/2022 | Book Closed Access | |||||
Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/15/2021 | Donation | 658.84 INT 1 | 0015970 | 11/15/2021 | 1 | 11/15/2021 | Book Closed Access | |||||
Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/15/2021 | Donation | 658.84 INT 2 | 0015971 | 11/15/2021 | 2 | 11/15/2021 | Book Closed Access | |||||
Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/15/2021 | Donation | 658.84 INT 3 | 0015972 | 11/15/2021 | 3 | 11/15/2021 | Book Closed Access | |||||
Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/15/2021 | Donation | 658.84 INT 4 | 0015973 | 11/15/2021 | 4 | 11/15/2021 | Book Closed Access | |||||
Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/15/2021 | Donation | 658.84 INT 5 | PALL0015974 | 11/15/2021 | 5 | 11/15/2021 | Book Closed Access |