The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy, Fred Wiersema

By: Contributor(s): Publication details: Reading ; Massachusetts : Addison-Wesley, c1995Description: xvi, : ill. ; 25 cmISBN:
  • 978020146481
Subject(s):
DDC classification:
  • 22 658.8 TRE
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Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 658.8 TRE 1 (Browse shelf(Opens below)) 1 Available 0024394

Introduction

How new rules of competition

The winners choice

The discipline of operational excellence

One company's experience-AT & T's universal card

The discipline of product leaders

One company's experience Intel corporation

The discipline of customer intimacy

One company's experience-airborne express

Setting your value discipline agenda

Creating the cult of the customer

Sustaining the lead

Epilogue

Includes

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