The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy, Fred Wiersema
Publication details: Reading ; Massachusetts : Addison-Wesley, c1995Description: xvi, : ill. ; 25 cmISBN:- 978020146481
- 22 658.8 TRE
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Engineering Library | 658.8 TRE 1 (Browse shelf(Opens below)) | 1 | Available | 0024394 |
Introduction
How new rules of competition
The winners choice
The discipline of operational excellence
One company's experience-AT & T's universal card
The discipline of product leaders
One company's experience Intel corporation
The discipline of customer intimacy
One company's experience-airborne express
Setting your value discipline agenda
Creating the cult of the customer
Sustaining the lead
Epilogue
Includes
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