The World Wide Web : a mass communication perspective / Barbara K. Kaye & Norman J. Medoff.

Contents;

1. Introduction to the internet and the world wide web
The internet
Profile of web users and web sites
Communication models and the world wide web
The world wide web and the mass media
etc.

2. Searching the web
Trusting web sources
Using the web for research

3. Internet radio
The growth of the internet radio
Internet radio versus over-the-air radio
Streaming audio: What it does
Streaming audio: How it works
etc.

4. Television entertainment
The web and television entertainment
Television delivery systems
Web delivery systems
etc.

5. News and sports on the web
News on the web
News sources
Delivery news on the web
History of news delivery
etc.

6. Marketing and public relations
Marketing on the web
The four PS and four CS of marketing
Security and privacy issues
Market research
etc.

7. Advertising
Advertising and the world wide web
Types of online ADs
Advertising rates
Selling the medium
etc.

8. Web site design, production, and aesthetics
Designing a web site
Graphic issues
Tips for effective web site design
Evaluating a web site

9. Social implications
Internet use, abuse, and addiction
Mass media use
Societal changes and technology
Effects of media messages
etc.

10. Theoretical considerations
A theoretical perspective for the world wide web
New theoretical perspectives

11. Ethics and legal issues
Ethics and ethical behavior
Ethics and the mass media
Ethical perspectives
Legal issues
etc.

12. Career opportunities and future directions
Career opportunities
As the world wide web turns

Includes bibliographical references and index.