Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young
Publication details: Upper Saddle River, NJ : Prentice Hall, c2003.Edition: 4th editionDescription: xviii, 765 p. : ill. ; 24 cmISBN:- 0130353353 (cloth)
- 338.5 21 KEA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Engineering Library | 338.5 KEA 1 (Browse shelf(Opens below)) | 1 | Available | 0014493 |
Contents
Chapter 1 Introduction
Chapter 2 The Firm and Its Goals
Chapter 3 Supply and Demand
Chapter 4 Demand Elasticity
Chapter 5 Demand Estimation and Forecasting
Chapter 6 The Theory and Estimation of Production
Chapter 7 The Theory and Estimation of Cost
Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly
Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly
Chapter 10 Special Pricing Practices
Chapter 11 Game Theory and Asymmetric Information
Chapter 12 Capital Budgeting and Risk
Chapter 13 The Multinational Corporation and Globalization
Chapter 14 Government and Industry: Challenges and Opportunities for Today's Manager
Chapter 15 Managerial Economics in Action: The Case of the Refreshment Beverage Industry
Appendix
Index
Includes bibliographical references and index.
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