Strategic management and business policy / Thomas L. Wheelen, and J. David Hunger.
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2004.Edition: 9th editionDescription: xlvi, 367, ca. 500 p. : ill. ; 27 cmISBN:- 0131421794
- 658.4/012 21 WHE
- HD30.28 .W43 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 658.4/012 WHE 1 (Browse shelf(Opens below)) | 1 | Available | BUML24020464 |
CONTENTS
PART ONE: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
Chapter 1: basic concepts of strategic management
the study of strategic management
globalization and electronic commerce: challenges to strategic management
E.tc
chapter 2: corporate governance and social responsibility
corporate governance: role of the board of directors
corporate governance: the role of top management
E.tc
PART TWO: SCANNING THE ENVIRONMENT
chapter 3: environmental scanning and industry analysis
environmental scanning
industry analysis: analysing the task environment
e.tc
chapter 4: internal scanning: organizational analysis
a resource based approach to organizational analysis
value chain analysis
E.tc
PART THREE: STRATEGY FORMULATION
chapter 5: strategy formulation: situation analysis and business strategy
situational analysis: SWOT analysis
review of mission and objectives
etc.
chapter 6: strategy formulation: corporate strategy
corporate strategy
directional strategy
etc
chapter 7: strategy formulation: functional strategy and strategic choice
functional strategy
strategies to avoid
etc
PART FOUR: STRATEGY IMPLEMENTATION AND CONTROL
chapter 8: strategy implementation: organizing for action
strategy implementation
who implements strategy
e.tc
chapter 9: strategy implementation: staffing and directing
staffing
leading
e.tc
chapter 10: evaluation and control
evaluation and control in strategic management
measuring performance
e.tc
PART FIVE: OTHER STRATEGIC ISSUES
chapter 11: strategic issues in managing technology and innovation
role of management
environmental scanning
e.tc
chapter 12: strategic issues in entrepreneurial venture and small businesses
importance of small business and entrepreneurial ventures
use of strategic planning and strategic management
E.tc
chapter 13: strategic issues in Not-for -profit organizations
why not-for-profit?
importance of revenue source
E.tc
PART SIX: INTRODUCTION TO CASE ANALYSIS
chapter 14: suggestions for case analysis
The case method
Researching the case situation
E.tc
PART SEVEN: CASES IN STRATEGIC MANAGEMENT
Includes bibliographical references and index
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